Principal Associate, Commercial Bank Marketing Strategist

Discover Financial
Plano, Richmond
Workplace: OnsiteFull timeUSD 109,900 - 125,400 annuallyFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Relationship building","Communication","Stakeholder management","Project management","Data-driven decision making"]

Drive B2B marketing strategy and integrated multi-channel campaigns for commercial banking prospects and clients. Build close relationships with business partners to shape prospecting, cross-sell, and retention initiatives, independently manage projects from storytelling through execution, and define campaign metrics to inform positioning and product plans. Coordinate marketing requests, prioritize and deliver assets with cross-functional teams, and deepen expertise in channels, tools, and marketing technology to improve relevance and results.

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Discover Financial
Discover Financial
1 week ago

Principal Associate, Commercial Bank Marketing Strategist

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Job Summary

Drive B2B marketing strategy and integrated multi-channel campaigns for commercial banking prospects and clients. Build close relationships with business partners to shape prospecting, cross-sell, and retention initiatives, independently manage projects from storytelling through execution, and define campaign metrics to inform positioning and product plans. Coordinate marketing requests, prioritize and deliver assets with cross-functional teams, and deepen expertise in channels, tools, and marketing technology to improve relevance and results.
Location: Plano, Richmond
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build relationships with commercial banking business partners to identify nuanced needs and shape solutions supporting prospecting, cross-sell, and retention.
  • •Develop and execute integrated, multi-channel marketing strategies aligned to business objectives with business leads.
  • •Independently manage projects end-to-end, including storytelling, project management, and aligning work into business action.
  • •Create scalable marketing campaigns across multiple lines of business and define metrics, insights, and KPIs to inform positioning and plans.
  • •Coordinate marketing requests from lines of business, partner to ensure capacity for assets, and collaborate cross-functionally (creative, events, content, tech, legal, compliance) to drive delivery.

Pay and Benefits

Salary: USD 109,900 - 125,400 annually

Key Requirements

  • •Bachelor’s degree or military experience.
  • •At least 4 years of experience working with multi-channel marketing programs.
  • •At least 4 years managing marketing intent, partnering with creative/channel teams, and developing campaigns and briefs.
  • •Experience using marketing technology, like Salesforce, to personalize marketing.
  • •Preferred: 5+ years of Business-to-Business (B2B) marketing experience, including in financial services.
Experience:4+ yearsB2B marketingFinancial servicesMulti-channel marketingMarketing technology
Education:Bachelor's
Skills:Relationship buildingCommunicationStakeholder managementProject managementData-driven decision making
Tech Stack:Google SuiteTableauAI toolsSalesforce

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Discover Financial
Provides consumer banking products, credit cards, personal loans, and payment services through the Discover brand. It operates a major U.S. financial network and serves individuals and merchants with lending and digital payment solutions.
Industry: Retail Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10M to 25M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Riverwoods, United States
Founded: 1985
WebsiteLinkedIn