Sr. Manager, Product Marketing

Poshmark
Redwood City
Workplace: OnsiteFull timeUSD 113,725 - 160,637 annuallyFunction: Marketing & GrowthExperience: 5-8 yearsSkills: ["Strategic thinking","Customer empathy","Communication","Writing","Cross-functional collaboration"]

Lead seller-focused go-to-market and lifecycle marketing initiatives that drive seller growth, engagement, and retention. Own end-to-end launch strategy and communications for seller-facing features, translate product capabilities into seller value propositions, and design lifecycle programs across onboarding through reactivation. Partner with Product, Growth, Creative, and CRM to ship outcome-oriented launches, while using qualitative research and behavioral data to inform messaging and the product roadmap.

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FursaFursa
Poshmark
Poshmark
1 month ago

Sr. Manager, Product Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Lead seller-focused go-to-market and lifecycle marketing initiatives that drive seller growth, engagement, and retention. Own end-to-end launch strategy and communications for seller-facing features, translate product capabilities into seller value propositions, and design lifecycle programs across onboarding through reactivation. Partner with Product, Growth, Creative, and CRM to ship outcome-oriented launches, while using qualitative research and behavioral data to inform messaging and the product roadmap.
Location: Redwood City
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead end-to-end GTM for seller-facing features and platform initiatives, including positioning, messaging, channel strategy, launch execution, and measurement.
  • •Design, optimize, and scale seller lifecycle programs across onboarding, activation, engagement, retention, and reactivation.
  • •Develop and maintain seller-facing messaging frameworks, value propositions, and positioning strategies; create channel-specific copy and maintain consistent voice.
  • •Serve as internal authority on seller motivations, segments, and behaviors using qualitative research, behavioral data, and community engagement; monitor competitive landscape.
  • •Bridge Product, Growth, Creative, CRM, and Community by translating priorities into marketing briefs and customer communication plans; elevate PMM processes and standards.

Pay and Benefits

Salary: USD 113,725 - 160,637 annually
Equity and Bonus:Equity
Perks:EquityAnnual Bonus

Key Requirements

  • •5–8 years of experience in Product Marketing, Product Management, Lifecycle Marketing, or related strategic marketing, with a track record in positioning, launch strategy, lifecycle programs, and customer insights.
  • •Strong experience leading both GTM initiatives and lifecycle or retention programs in a consumer app, marketplace, platform, or e-commerce environment.
  • •Experience marketing to seller/creator/supply-side/community audiences and understanding what motivates them.
  • •Proven GTM skills including building positioning from scratch, developing messaging hierarchies, running end-to-end launches, and measuring what matters.
  • •Exceptional writing skills for positioning docs and seller-facing copy across formats and channels.
Experience:5-8 yearsConsumer appMarketplaceE-commerceLifecycle marketingProduct marketingCRM
Skills:Strategic thinkingCustomer empathyCommunicationWritingCross-functional collaboration
Tech Stack:EmailPush notificationsIn-app messagingKlaviyo

Company Brief

Poshmark
Operates a social commerce marketplace for new and secondhand fashion, home goods, and beauty products. The platform lets users buy, sell, and share listings through a community-driven shopping experience.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Revenue: USD 250M to 500M
Growth: Established Company
Funding: IPO / Publicly Listed
Headquarters: Redwood City, United States
Founded: 2011
WebsiteLinkedIn