Poshmark

1 week ago

Manager, Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Lead seller-focused go-to-market and lifecycle marketing initiatives that drive seller growth, engagement, and retention. Own end-to-end launch strategy and communications for seller-facing features, translate product capabilities into seller value propositions, and design lifecycle programs across onboarding through reactivation. Partner with Product, Growth, Creative, and CRM to ship outcome-oriented launches, while using qualitative research and behavioral data to inform messaging and the product roadmap.

Location: Redwood City

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead end-to-end GTM for seller-facing features and platform initiatives, including positioning, messaging, channel strategy, launch execution, and measurement.
•Design, optimize, and scale seller lifecycle programs across onboarding, activation, engagement, retention, and reactivation.
•Develop and maintain seller-facing messaging frameworks, value propositions, and positioning strategies; create channel-specific copy and maintain consistent voice.
•Serve as internal authority on seller motivations, segments, and behaviors using qualitative research, behavioral data, and community engagement; monitor competitive landscape.
•Bridge Product, Growth, Creative, CRM, and Community by translating priorities into marketing briefs and customer communication plans; elevate PMM processes and standards.

Pay and Benefits

Salary: USD 113,725 - 160,637 annually

Equity and Bonus:Equity

Perks:EquityAnnual Bonus

Key Requirements

•5–8 years of experience in Product Marketing, Product Management, Lifecycle Marketing, or related strategic marketing, with a track record in positioning, launch strategy, lifecycle programs, and customer insights.
•Strong experience leading both GTM initiatives and lifecycle or retention programs in a consumer app, marketplace, platform, or e-commerce environment.
•Experience marketing to seller/creator/supply-side/community audiences and understanding what motivates them.
•Proven GTM skills including building positioning from scratch, developing messaging hierarchies, running end-to-end launches, and measuring what matters.
•Exceptional writing skills for positioning docs and seller-facing copy across formats and channels.

Experience:5-8 yearsConsumer appMarketplaceE-commerceLifecycle marketingProduct marketingCRM

Skills:Strategic thinkingCustomer empathyCommunicationWritingCross-functional collaboration

Tech Stack:EmailPush notificationsIn-app messagingKlaviyo

Company Brief

Poshmark

Industry: Online Marketplaces

Website

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Poshmark

1 week ago

Manager, Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: Redwood City

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead end-to-end GTM for seller-facing features and platform initiatives, including positioning, messaging, channel strategy, launch execution, and measurement.
•Design, optimize, and scale seller lifecycle programs across onboarding, activation, engagement, retention, and reactivation.
•Develop and maintain seller-facing messaging frameworks, value propositions, and positioning strategies; create channel-specific copy and maintain consistent voice.
•Serve as internal authority on seller motivations, segments, and behaviors using qualitative research, behavioral data, and community engagement; monitor competitive landscape.
•Bridge Product, Growth, Creative, CRM, and Community by translating priorities into marketing briefs and customer communication plans; elevate PMM processes and standards.

Pay and Benefits

Salary: USD 113,725 - 160,637 annually

Equity and Bonus:Equity

Perks:EquityAnnual Bonus

Key Requirements

•5–8 years of experience in Product Marketing, Product Management, Lifecycle Marketing, or related strategic marketing, with a track record in positioning, launch strategy, lifecycle programs, and customer insights.
•Strong experience leading both GTM initiatives and lifecycle or retention programs in a consumer app, marketplace, platform, or e-commerce environment.
•Experience marketing to seller/creator/supply-side/community audiences and understanding what motivates them.
•Proven GTM skills including building positioning from scratch, developing messaging hierarchies, running end-to-end launches, and measuring what matters.
•Exceptional writing skills for positioning docs and seller-facing copy across formats and channels.

Experience:5-8 yearsConsumer appMarketplaceE-commerceLifecycle marketingProduct marketingCRM

Skills:Strategic thinkingCustomer empathyCommunicationWritingCross-functional collaboration

Tech Stack:EmailPush notificationsIn-app messagingKlaviyo

Company Brief

Poshmark

Industry: Online Marketplaces

Website