Media & Data Marketing Manager

Lead media planning, buying, and data strategies for Visa’s Japan market across B2C and B2B, managing cross-channel initiatives from TV to programmatic, search, paid social, and mobile. Drive KPI performance and ROI through campaign evaluation and optimization, support digital acquisition and real-time creative personalization, and grow owned digital and 1P audience engagement. Partner with marketing leaders and agencies, manage budgets, and use analytics tools like Google Analytics to improve web and social performance while ensuring audit and compliance alignment.