Senior Lifecycle Marketing Manager

Salla
Jeddah
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Experimentation mindset","Data-driven optimization","Strategic and execution ownership"]

Own the merchant lifecycle end to end—from acquisition and onboarding through activation, retention, growth, and win-back. Build the stage definitions, segmentation, cohorts, and behavioral triggers, then hands-on create and ship campaigns across email, WhatsApp, push, and in-app. Lead a rigorous experimentation program tied to activation, retention, and customer lifetime value, and scale AI-assisted personalization workflows while keeping the journey map coherent and continuously optimized.

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FursaFursa
Salla
Salla
5 days ago

Senior Lifecycle Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own the merchant lifecycle end to end—from acquisition and onboarding through activation, retention, growth, and win-back. Build the stage definitions, segmentation, cohorts, and behavioral triggers, then hands-on create and ship campaigns across email, WhatsApp, push, and in-app. Lead a rigorous experimentation program tied to activation, retention, and customer lifetime value, and scale AI-assisted personalization workflows while keeping the journey map coherent and continuously optimized.
Location: Jeddah
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Design and own the full merchant lifecycle: acquisition, onboarding, activation, growth, retention, and win-back.
  • •Define segmentation, build cohorts, and set behavioral triggers to move merchants forward and reduce drop-off.
  • •Build and ship campaigns hands-on across email, WhatsApp, push, and in-app.
  • •Run a rigorous experimentation roadmap with controlled tests, holdout groups, and success metrics tied to activation, retention, and customer lifetime value.
  • •Design dynamic, personalized content connected across tools and data sources, and scale AI-assisted workflows to keep operations lean.

Key Requirements

  • •Proven experience owning the customer/merchant lifecycle end to end (strategy and execution) with tangible results.
  • •Deep fluency in lifecycle concepts such as segmentation, cohorting, stage design, behavioral triggers, retention, churn, and customer lifetime value.
  • •Hands-on campaign execution in a lifecycle/CRM platform (Intercom, Braze, or similar), including triggers, flows, dynamic content, and API-based data connections.
  • •A demonstrated experimentation mindset: run controlled tests, measure outcomes, and optimize based on data.
  • •Full working proficiency in Arabic and English, with the ability to write, review, and ship native Arabic campaign copy.
  • •Active AI usage in lifecycle work and point of view on where AI adds value.
  • •Experience building dynamic content systems connecting multiple data sources into a single journey.
Experience:SaaS
Skills:Experimentation mindsetData-driven optimizationStrategic and execution ownership
Languages:ArabicEnglish
Tech Stack:IntercomBrazeEmailWhatsAppPush notificationsIn-app messagingAPI

Company Brief

Salla
Provides an e-commerce platform that helps merchants create, manage, and grow online stores. The product includes storefront setup, payments, order management, shipping integrations, and tools for sales and customer engagement.
Industry: SaaS
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Riyadh, Saudi Arabia
Founded: 2016
WebsiteLinkedIn