Brand & Marketing Manager - Mainland China

Emirates Group
Beijing
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Collaboration","Analytical thinking","Stakeholder management","Leadership"]

Brand & Marketing Manager leads the development and execution of brand and marketing plans for Mainland China, translating market insights into integrated campaigns across paid, earned, shared, and owned channels. The role collaborates with country and regional teams to drive customer growth, optimize campaigns, manage budgets, and ensure executional excellence while staying ahead of market trends and best practices.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Emirates Group
Emirates Group
4 months ago

Brand & Marketing Manager - Mainland China

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Brand & Marketing Manager leads the development and execution of brand and marketing plans for Mainland China, translating market insights into integrated campaigns across paid, earned, shared, and owned channels. The role collaborates with country and regional teams to drive customer growth, optimize campaigns, manage budgets, and ensure executional excellence while staying ahead of market trends and best practices.
Location: Beijing
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Implement Emirates' brand strategy in assigned markets, ensuring alignment with business goals, measurement frameworks, and local dynamics. Adapt regional positioning for consistency and relevance.
  • •Use commercial data, research, and customer insights to guide tactical decisions that drive brand performance and engagement across the customer journey.
  • •Serve as the key liaison between country teams and regional marketing, balancing priorities, fostering collaboration, and supporting strategic alignment for smooth campaign execution.
  • •Deliver marketing plans tailored to local markets, ensuring campaigns are briefed, executed on time and within budget. Manage budgets, monitor performance, and mitigate risks to protect brand integrity.
  • •Stay current on trends across paid, earned, shared, and owned channels; recommend adjustments to keep the brand competitive and relevant.

Key Requirements

  • •Degree in Marketing, International Business, Business Administration
  • •Experience in marketing & media communication of which at least 3 years at a managerial level
  • •Proven ability to adapt regional marketing strategies into local plans
  • •Demonstrated success in collaborating with cross-functional and cross-regional teams to drive alignment and results
  • •Worked in international organisation with matrix accountability
Experience:AviationMarketingInternational organization
Education:Bachelor's in Marketing
Skills:CommunicationCollaborationAnalytical thinkingStakeholder managementLeadership
Languages:MandarinEnglish

Company Brief

Emirates Group
The Emirates Group operates Emirates airline and related aviation services, providing passenger and cargo air transport, ground handling, and travel services worldwide with a large global network and integrated aviation operations.
Industry: Aviation
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Funding: Government Funded
Headquarters: Dubai, United Arab Emirates
Founded: 1985
WebsiteLinkedIn