Senior Manager, Marketing Partnerships

Columbia Sportswear Company
United States
Workplace: HybridFull timeFunction: Business Development & PartnershipsExperience: 8+ yearsEducation: mastersSkills: ["Cross-collaboration","Influencing executives","Strategic planning","Budget optimization","Forward-looking strategy"]

Develop and own partner marketing strategy to leverage Columbia Partners—brand ambassadors, athletes, corporate partners, and product collaborations—across channels and activations. Translate partner agreements into clear recommendations, prioritization, and storytelling plans in partnership with Creative, Social, PR, Retail, and Wholesale. Provide partner-related social guidance and strategic input for announcements, ensuring plans align to contracts, objectives, and measurable performance.

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Columbia Sportswear Company
Columbia Sportswear Company
4 days ago

Senior Manager, Marketing Partnerships

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Develop and own partner marketing strategy to leverage Columbia Partners—brand ambassadors, athletes, corporate partners, and product collaborations—across channels and activations. Translate partner agreements into clear recommendations, prioritization, and storytelling plans in partnership with Creative, Social, PR, Retail, and Wholesale. Provide partner-related social guidance and strategic input for announcements, ensuring plans align to contracts, objectives, and measurable performance.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Business Development & Partnerships
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and own the overarching strategy for how marketing leverages partners and brand collaborations across channels, platforms, and activations.
  • •Serve as the primary marketing liaison to Partnerships, translating partner agreements and engagement structures into recommendations and prioritization.
  • •Partner with Creative and Brand teams to define partner content look/feel/storytelling for product collaboration launches while maintaining brand standards.
  • •Recommend how partner time, assets, and agreed engagements are leveraged across marketing activations and ensure marketing plans align with partner contracts.
  • •Provide strategic guidance for partner-related social content (platforms, timing, cadence, and approach) and coordinate tracking for performance and alignment, without directly executing content.

Pay and Benefits

Perks:401kHealth InsuranceDentalVisionLife InsuranceDisabilityFlexible SpendingEmployee DiscountsTime OffCounseling Services

Key Requirements

  • •Bachelor's or Master's degree in Marketing, Business Administration, or a related field, or equivalent experience.
  • •8+ years of progressively responsible marketing leadership, including large-scale regional or enterprise marketing programs.
  • •People leadership experience, including leading managers and senior leaders.
  • •Demonstrated experience developing and executing brand partnership strategies across multiple channels and consumer touchpoints.
  • •Experience managing significant budgets and optimizing investment decisions to meet business objectives.
Experience:8+ yearsBrand partnershipsConsumer marketingMarketing leadership
Education:Master's in Marketing or Business Administration
Skills:Cross-collaborationInfluencing executivesStrategic planningBudget optimizationForward-looking strategy

Company Brief

Columbia Sportswear Company
Designs, manufactures, and markets outdoor apparel, footwear, accessories, and equipment under brands including Columbia, Sorel, and Mountain Hardwear, serving consumers globally with performance-driven products for outdoor activities.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Portland, United States
Founded: 1938
WebsiteLinkedIn