Credit Card Bill Payments Growth

Cred
Bengaluru
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4-7 yearsSkills: ["Data-driven decision-making","Judgment","Program management","Cross-functional collaboration","Bias for action"]

Own growth for CRED’s credit card bill payments flow, including member acquisition and reactivation as well as driving multi-card adoption. Track key funnel metrics daily/weekly/monthly, diagnose drop-offs, and plan course-corrections. Execute end-to-end initiatives across discovery to retries/failures, run continual A/B and multivariate experimentation, and partner with product and data science on personalization models and smart nudges.

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FursaFursa
Cred
Cred
6 hours ago

Credit Card Bill Payments Growth

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Job Summary

Own growth for CRED’s credit card bill payments flow, including member acquisition and reactivation as well as driving multi-card adoption. Track key funnel metrics daily/weekly/monthly, diagnose drop-offs, and plan course-corrections. Execute end-to-end initiatives across discovery to retries/failures, run continual A/B and multivariate experimentation, and partner with product and data science on personalization models and smart nudges.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own key growth levers for credit card bill payments, including acquisition/resh resurrection and multi-card adoption, diagnosing drop-offs and course-correcting performance.
  • •Track and report funnel and growth metrics daily/weekly/monthly, owning monthly planning and flagging deviations early.
  • •Drive execution across the bill-pay funnel (discovery, reminders, payment, retry/failure) with preventive and reactive interventions to lift conversion.
  • •Translate category strategy into campaigns, experiments, and milestones; own merchandising for bill pay on and off app and optimize offers and spend for ROI.
  • •Run continual experimentation (A/B and multivariate testing) and partner with product and data science to build personalization models (due-date prediction, smart nudges, next-best-card-to-pay).

Key Requirements

  • •4–7 years of experience in user growth or category management, with ownership of high-frequency consumer transaction/payment categories, or 3–5 years in management consulting/growth strategy/fintech strategy roles.
  • •Comfort with data-driven hypothesis building and measuring experiment success.
  • •Track record driving growth initiatives end-to-end (ideation → execution → measurable impact) in a consumer-first company.
  • •Strong program/project management skills to run multiple cross-functional initiatives simultaneously with attention to detail.
  • •High ownership and bias for action in a fast-paced, ambiguous, agile environment.
Experience:4-7 yearsConsumer productsFintech
Skills:Data-driven decision-makingJudgmentProgram managementCross-functional collaborationBias for action
Tech Stack:A/B testingMultivariate testing

Company Brief

Cred
CRED is an Indian fintech platform that rewards users for paying credit card bills, offering curated financial products, rewards, and lending services to creditworthy customers through a membership-based app.
Industry: Payments
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: Bengaluru, India
Founded: 2018
WebsiteLinkedIn