Demand Generation Program Manager

Grafana Labs
United States
Workplace: RemoteFull timeUSD 100,000 - 120,000 annuallyFunction: Program & Project Management (PMO)Skills: ["Program management","Proactive communication","Cross-functional collaboration","Data analysis","Strategic thinking"]

Own customer lifecycle demand generation, building expansion and cross-sell programs for existing accounts across email, in-app, web, paid, events, and outbound. Design agentic AI workflows to automate audience building, content generation, signal detection, and campaign QA, then connect marketing signals to seller actions. Instrument programs, report pipeline impact, and iterate by killing what doesn’t work while partnering closely with sales, customer teams, and leadership.

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FursaFursa
Grafana Labs
Grafana Labs
1 month ago

Demand Generation Program Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own customer lifecycle demand generation, building expansion and cross-sell programs for existing accounts across email, in-app, web, paid, events, and outbound. Design agentic AI workflows to automate audience building, content generation, signal detection, and campaign QA, then connect marketing signals to seller actions. Instrument programs, report pipeline impact, and iterate by killing what doesn’t work while partnering closely with sales, customer teams, and leadership.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Program & Project Management (PMO)
Seniority: Sr. Director level

Key Responsibilities

  • •Build and run customer lifecycle demand gen programs focused on expansion, cross-sell, and adoption across multiple channels.
  • •Strengthen and adapt programs across paid, email, events, web, and outbound as priorities shift.
  • •Use AI tools to build agentic workflows that automate execution tasks and treat automation as a core deliverable.
  • •Translate marketing signals into actions for sellers, partnering with sales leadership on what’s working.
  • •Instrument programs, report honestly on pipeline impact, and stop initiatives that aren’t performing.

Pay and Benefits

Salary: USD 100,000 - 120,000 annually
Equity and Bonus:Equity

Key Requirements

  • •5+ years in demand generation, growth marketing, or lifecycle marketing at a B2B software company, with open source/developer focus a plus.
  • •Experience running programs in at least two or three channels (email/lifecycle, paid, events, web, outbound) with pipeline results.
  • •Demonstrated ability marketing to existing customers via expansion, cross-sell, or customer lifecycle programs.
  • •Hands-on experience with AI automations or agentic workflows in your work.
  • •Comfort with data and program reporting, plus strong program management fundamentals and cross-functional collaboration.
Experience:B2B softwareOpen sourceDeveloper-focused
Skills:Program managementProactive communicationCross-functional collaborationData analysisStrategic thinking
Languages:English
Tech Stack:Claude CodeMarketoSalesforceBigQuery

Company Brief

Grafana Labs
Develops open-source and commercial observability tools, including Grafana for metrics visualization, Loki for log aggregation, and Tempo for tracing, enabling organizations to monitor, analyze, and visualize system performance and telemetry data.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: New York, United States
Founded: 2014
WebsiteLinkedIn