Video Strategist

Figma
San Francisco, New York
Workplace: RemoteFull timeUSD 153,000 - 269,000 annuallyFunction: Creative Production (Video/Audio/Photo)Experience: 10+ yearsSkills: ["People leadership","Creative judgment","Stakeholder communication","Measurement literacy","Collaboration"]

Define how video supports the brand across social, editorial, product launches, community, and events. Build recurring video “franchises,” manage the development pipeline, and own the production engine covering in-house, agency, and creator sourcing with budget and vendor economics. Set quality standards, run creative reviews, instrument performance metrics, and lead/hire the video team and external bench.

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FursaFursa
Figma
Figma
18 hours ago

Video Strategist

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Last checked: 5 hours agoStatus: Live

Job Summary

Define how video supports the brand across social, editorial, product launches, community, and events. Build recurring video “franchises,” manage the development pipeline, and own the production engine covering in-house, agency, and creator sourcing with budget and vendor economics. Set quality standards, run creative reviews, instrument performance metrics, and lead/hire the video team and external bench.
Location: San Francisco, New York
Workplace: Remote
Employment Type: Full time
Job Function: Creative Production (Video/Audio/Photo)
Seniority: Manager level

Key Responsibilities

  • •Set the strategy for video’s role across brand, social, editorial, product launch, community, and event moments.
  • •Create and run recurring video franchises, owning the pipeline for new formats and renewal/evolution/retirement decisions.
  • •Decide production sourcing (in-house, agencies/directors, creators), own the video budget and vendor relationships, and define standards for briefing, review, rights, and asset reuse.
  • •Set and uphold quality standards by writing/approving briefs, running creative reviews, and enabling cross-functional production with guardrails and coaching.
  • •Lead, hire, and develop the video team and external bench; define success metrics with the Brand Marketing Technologist and report results to guide what’s made next.

Pay and Benefits

Salary: USD 153,000 - 269,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionRetirementParental LeavePaid Leave

Key Requirements

  • •10+ years across video, brand storytelling, editorial, content strategy, or production leadership, including several years leading a video function or team.
  • •Track record creating and running recurring video franchises that outlasted a single season and grew an audience.
  • •Experience owning an end-to-end production model: in-house vs. agency vs. creator, with real budgeting and partner relationships.
  • •People leadership: hired, developed, and provided hard feedback to producers, editors, or an external bench.
  • •Fluency across the format spectrum (social short-form through long-form, launch films, and customer narratives) with clear opinions on what each is good for.
Experience:10+ yearsVideoBrand storytellingEditorialContent strategyProduction leadership
Skills:People leadershipCreative judgmentStakeholder communicationMeasurement literacyCollaboration
Languages:English

Company Brief

Figma
Design collaboration platform for teams that enables interface design, prototyping, and real-time collaboration in the browser. Figma streamlines product design workflows, handoff to developers, and design system management for organizations of all sizes.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn