Sr. Director, Amazon

Tapestry
New York
Workplace: HybridFull timeUSD 180,000 - 200,000 annuallyFunction: Executive & General ManagementExperience: 10+ yearsSkills: ["Leadership","Coaching","Executive communication","Analytical thinking","Strategic thinking"]

Own Coach’s end-to-end Amazon business, defining the multi-year strategy and driving performance across traffic, conversion, retention, and brand visibility. Lead P&L accountability and integrated financial planning, optimizing marketing investment across Sponsored Ads, Amazon DSP, affiliate, and promotions. Build a high-performing Amazon organization, partner with Amazon Ads and agencies, and establish measurement frameworks (incrementality, attribution, MMM where applicable) to scale growth while protecting premium brand integrity.

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Tapestry
Tapestry
3 months ago

Sr. Director, Amazon

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Job Summary

Own Coach’s end-to-end Amazon business, defining the multi-year strategy and driving performance across traffic, conversion, retention, and brand visibility. Lead P&L accountability and integrated financial planning, optimizing marketing investment across Sponsored Ads, Amazon DSP, affiliate, and promotions. Build a high-performing Amazon organization, partner with Amazon Ads and agencies, and establish measurement frameworks (incrementality, attribution, MMM where applicable) to scale growth while protecting premium brand integrity.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Define and own the multi-year Amazon strategic roadmap, translating enterprise priorities into a holistic strategy across funnel metrics and brand visibility.
  • •Own the Amazon P&L, leading integrated financial planning and optimizing marketing spend for ROI and incrementality.
  • •Lead end-to-end Amazon marketing and demand generation, overseeing full-funnel activation and search/content discoverability.
  • •Influence and align cross-functional executives to integrate Amazon into broader brand, media, and channel strategies; lead joint business planning with Amazon.
  • •Build and lead a high-performing Amazon organization, establishing scalable operating models and developing talent with deep platform expertise.

Pay and Benefits

Salary: USD 180,000 - 200,000 annually
Perks:Health InsuranceDentalVision401kParental LeaveDisability InsuranceLearning Budget

Key Requirements

  • •10+ years of experience across digital commerce, performance marketing, or marketplace strategy.
  • •Significant hands-on experience with Amazon Ads (Sponsored Ads, DSP) and retail media ecosystems.
  • •Track record managing large marketing budgets with measurable business impact.
  • •Experience connecting marketing strategy to P&L outcomes through integrated financial planning and performance measurement.
  • •Proven leadership capability, including coaching and developing top talent.
Experience:10+ yearsDigital commercePerformance marketingMarketplace strategy
Skills:LeadershipCoachingExecutive communicationAnalytical thinkingStrategic thinking
Tech Stack:AmazonAmazon AdsSponsored ProductsSponsored BrandsSponsored DisplayAmazon DSPAffiliateAI-driven targetingRetail mediaMMM

Company Brief

Tapestry
Global luxury fashion group that owns and operates brands including Coach, Kate Spade, and Stuart Weitzman. Designs, markets, and sells handbags, accessories, footwear, and apparel through retail and wholesale channels.
Industry: Luxury Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 5M to 10M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 2017
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