Sr. Director, Amazon

Own Coach’s end-to-end Amazon business, defining the multi-year strategy and driving performance across traffic, conversion, retention, and brand visibility. Lead P&L accountability and integrated financial planning, optimizing marketing investment across Sponsored Ads, Amazon DSP, affiliate, and promotions. Build a high-performing Amazon organization, partner with Amazon Ads and agencies, and establish measurement frameworks (incrementality, attribution, MMM where applicable) to scale growth while protecting premium brand integrity.