Product Marketing Manager, TikTok One

TikTok
San Jose
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Communication","Cross-team coordination","Problem-framing","Project management","Data analytics","Risk identification","Stakeholder alignment","Learning agility","Self-motivation","Global mindset"]

Lead end-to-end go-to-market for the TikTok One partnership platform, shaping positioning and channel strategy across key sales territories. Build scalable playbooks and market education to grow advertiser and creator adoption. Own product iteration by consolidating feedback and managing module rollouts from beta to mass release. Develop measurement frameworks and brand health KPIs, using analytics to guide investment and optimize performance while partnering closely with cross-functional stakeholders.

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FursaFursa
TikTok
TikTok
14 hours ago

Product Marketing Manager, TikTok One

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Lead end-to-end go-to-market for the TikTok One partnership platform, shaping positioning and channel strategy across key sales territories. Build scalable playbooks and market education to grow advertiser and creator adoption. Own product iteration by consolidating feedback and managing module rollouts from beta to mass release. Develop measurement frameworks and brand health KPIs, using analytics to guide investment and optimize performance while partnering closely with cross-functional stakeholders.
Location: San Jose
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Lead end-to-end go-to-market deployment for the TikTok One product suite across key sales territories
  • •Craft data- and insight-backed GTM strategies, owning key outcomes like product adoption and creator payment volume
  • •Build scalable best practices and official playbooks, delivering market education via case libraries, workshops, and initiatives
  • •Consolidate feedback to refine product requirements and oversee module lifecycles from alpha/beta through mass rollout
  • •Build measurement frameworks and brand health KPIs and use analytics to inform investment and marketing optimization

Key Requirements

  • •3+ years of experience in creator marketing or product marketing and operations
  • •Proven global GTM experience in mature markets (US preferred) with verifiable success cases
  • •Excellent communication, cross-team coordination, problem-framing, project management, and data analytics capabilities
  • •Ability to proactively identify risks and align multiple stakeholders to deliver business goals
  • •Strong learning agility, self-motivation, and global mindset for seamless collaboration with global teams
Experience:3+ yearsCreator marketingProduct marketingGTMBrand partnerships
Skills:CommunicationCross-team coordinationProblem-framingProject managementData analyticsRisk identificationStakeholder alignmentLearning agilitySelf-motivationGlobal mindset

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn