Senior Marketing & Growth Analyst

inDrive
Islamabad
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Analytical thinking","Statistical analysis","Stakeholder management","Communication","Data-driven decision making"]

Drive growth through data by designing and optimizing CRM communications, promotional mechanics, loyalty programs, pricing incentives, and personalized customer experiences. Support Food Delivery and Dark Store businesses and help launch new verticals with analytical frameworks, validated hypotheses, and experimentation from early stages to commercialization. Own end-to-end measurement: A/B and multivariate testing, incrementality/causal impact, segmentation, dashboards, forecasting, scenario modeling, and recommendations for senior stakeholders.

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FursaFursa
inDrive
inDrive
1 week ago

Senior Marketing & Growth Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Drive growth through data by designing and optimizing CRM communications, promotional mechanics, loyalty programs, pricing incentives, and personalized customer experiences. Support Food Delivery and Dark Store businesses and help launch new verticals with analytical frameworks, validated hypotheses, and experimentation from early stages to commercialization. Own end-to-end measurement: A/B and multivariate testing, incrementality/causal impact, segmentation, dashboards, forecasting, scenario modeling, and recommendations for senior stakeholders.
Location: Islamabad
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own analytical frameworks for CRM, promotions, loyalty programs, customer engagement, and lifecycle marketing initiatives
  • •Evaluate promotional and personalized offers, discount strategies, coupons, cashback, referral programs, and retention programs
  • •Design, execute, and analyze A/B tests and multivariate experiments across CRM, Product, and Marketing channels
  • •Measure incrementality and causal impact of marketing and promotional activities using experimentation frameworks and statistical methods
  • •Build forecasting models and business scenarios to estimate financial impact of promotions, CRM campaigns, pricing initiatives, and loyalty investments

Pay and Benefits

Perks:Learning ProgramsGlobal Talent

Key Requirements

  • •5+ years in Business Analytics, Marketing Analytics, Growth Analytics, CRM Analytics, or a related analytics role
  • •Strong experience analyzing CRM, loyalty programs, promotional mechanics, pricing incentives, discounts, cashback, referral programs, and customer lifecycle management
  • •Hands-on experience designing, executing, and evaluating A/B tests and multivariate experiments with incrementality and causal impact analysis
  • •Excellent SQL skills and strong Python proficiency for statistical analysis, automation, forecasting, and predictive modeling
  • •Experience with BI tools such as Power BI, Tableau, or Looker
Experience:5+ yearsE-commerceFood deliveryDark storeRetailtechMarketplaces
Skills:Analytical thinkingStatistical analysisStakeholder managementCommunicationData-driven decision making
Tech Stack:SQLPythonPower BITableauLooker

Company Brief

inDrive
A ride-hailing and mobility platform that lets passengers and drivers negotiate fares directly in real time. It also offers intercity travel, courier, and delivery services in multiple countries.
Industry: Mobility Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Mountain View, United States
Founded: 2013
WebsiteLinkedIn