Senior Manager, SEO and AEO Strategy

American Express
New York
Workplace: HybridFull timeUSD 103,750 - 174,750 annuallyFunction: Strategy & Corporate DevelopmentExperience: 5+ yearsSkills: ["Analytical thinking","Strategic recommendations","Communication","Independent work","Collaboration"]

Own and execute a comprehensive SEO and AEO strategy that evolves as AI-powered discovery reshapes how customers find and engage with brands. Lead the roadmap for optimizing content and digital experiences across traditional and answer-engine search, define KPIs and measurement frameworks, and partner with Product, Design, Analytics, Legal/Compliance, and digital acquisition teams to drive measurable business outcomes across the customer journey.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
American Express
American Express
1 day ago

Senior Manager, SEO and AEO Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Own and execute a comprehensive SEO and AEO strategy that evolves as AI-powered discovery reshapes how customers find and engage with brands. Lead the roadmap for optimizing content and digital experiences across traditional and answer-engine search, define KPIs and measurement frameworks, and partner with Product, Design, Analytics, Legal/Compliance, and digital acquisition teams to drive measurable business outcomes across the customer journey.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and execute a comprehensive SEO and AEO strategy aligned to business priorities and long-term growth.
  • •Define and manage the roadmap for optimizing content and digital experiences across traditional search and emerging AI-powered answer platforms.
  • •Monitor industry trends in AI search to proactively evolve strategy and identify new opportunities.
  • •Partner with Product, Design, Analytics, and Marketing to embed SEO and AEO best practices into digital experiences from planning through execution.
  • •Define KPIs and reporting frameworks to measure traffic and downstream business impact; perform research on keywords, topics, and consumer intent and use experimentation to optimize performance.

Pay and Benefits

Salary: USD 103,750 - 174,750 annually
Perks:Retirement SavingsHealth InsuranceDentalVisionLife InsuranceDisabilityPaid ParentalFinancial CoachingHybrid WorkLearning BudgetWellness Stipend

Key Requirements

  • •5+ years of SEO/AEO experience in an agency or in-house capacity.
  • •Demonstrated technical SEO knowledge, including on-page optimization, content strategy, site architecture, structured data, and search performance best practices.
  • •Familiarity with AI-powered search and Answer Engine Optimization (AEO), with a strong interest in staying ahead of industry trends.
  • •Experience with enterprise SEO platforms and analytics tools such as Google Search Console and Conductor; AI tracking/marketing tools (e.g., Profound, Bluefish) are a plus.
  • •Strong analytical skills to translate data into actionable insights, including experience developing measurement frameworks and reporting business impact.
Experience:5+ years
Skills:Analytical thinkingStrategic recommendationsCommunicationIndependent workCollaboration
Tech Stack:Google Search ConsoleConductorProfoundBluefishStructured data

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

American Express
Provides global payment, credit, and travel-related financial services for consumers and businesses. Best known for its charge and credit cards, merchant payment network, and premium customer rewards and servicing.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 1850
WebsiteLinkedIn