Marketing Manager

Sika
India
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 12-15 yearsEducation: mastersSkills: ["Presentation","Communication","Collaboration","Strategic thinking","Problem-solving"]

Marketing Manager for the Automotive & Industry segments in India, responsible for developing and executing marketing strategies, market intelligence, product positioning, lead generation, and sales enablement. Works closely with National Business Managers, Sales, Product Management and channel partners to strengthen brand visibility and drive growth across domestic and international markets.

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Sika
Sika
4 months ago

Marketing Manager

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Last checked: 3 hours agoStatus: Live

Job Summary

Marketing Manager for the Automotive & Industry segments in India, responsible for developing and executing marketing strategies, market intelligence, product positioning, lead generation, and sales enablement. Works closely with National Business Managers, Sales, Product Management and channel partners to strengthen brand visibility and drive growth across domestic and international markets.
Location: India
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Strategic Marketing & Market Development: Develop and execute marketing strategies for Automotive OEM, Tier suppliers, and Industrial segments; identify new market opportunities; conduct market sizing, benchmarking, and industry trend analysis.
  • •Product & Pricing Strategy: Define product positioning and value proposition; coordinate with R&D and product management for launches; develop technical marketing materials; support pricing strategy through benchmarking and margin analysis.
  • •Channel & Distribution Management: Develop and strengthen distribution networks; identify new distributors; monitor performance and ROI; manage distributor pricing; provide training and promotional support.
  • •Marketing Campaigns & Promotion: Plan and execute integrated campaigns (trade exhibitions, seminars, webinars, digital marketing); manage brand communication and campaigns.
  • •Sales Enablement & Lead Generation: Provide marketing support to sales teams; train on product positioning; drive B2B lead generation; manage marketing automation and lead tracking; collaborate to convert opportunities into business.

Key Requirements

  • •MBA in Marketing / Business Management; Engineering degree (Mechanical / Chemical / Automotive preferred)
  • •12-15 years of experience in B2B marketing
  • •Experience in automotive, industrial products, chemicals, lubricants, components, or technical solutions
  • •Exposure to OEM and industrial customer ecosystems
  • •Strong skills in B2B marketing strategy, technical product marketing, market research, product launches, and sales enablement
Experience:12-15 yearsAutomotiveIndustrialChemicals
Education:Master's in Marketing
Skills:PresentationCommunicationCollaborationStrategic thinkingProblem-solving
Languages:English
Tech Stack:Marketing automationDigital marketingCRM

Company Brief

Sika
Global specialty chemicals company supplying systems and products for bonding, sealing, damping, reinforcing and protecting in the construction and industrial sectors. Offers adhesives, sealants, concrete admixtures, and roofing systems worldwide.
Industry: Chemical Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Baar, Switzerland
Founded: 1910
WebsiteLinkedIn