Digital Strategist

Adobe Systems
Mumbai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Problem-solving","Analytical skills","Interpersonal skills","Presentation skills","Self-starter"]

Lead value-driven consulting for enterprise customer journeys and campaigns within Adobe’s Digital Experience offerings. Drive data-driven marketing optimization—segmentation, personalization, A/B testing, and measurement—while designing Experience Cloud use cases and translating insights into customer benefits. Partner with senior stakeholders to define KPIs, build journey maps and roadmaps, create management dashboards, and represent Adobe in pre-sales scenarios, including client workshops and UAT feedback cycles.

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Adobe Systems
Adobe Systems
20 hours ago

Digital Strategist

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Last checked: 29 minutes agoStatus: Live
Reposted: similar role first listed 6 months ago

Job Summary

Lead value-driven consulting for enterprise customer journeys and campaigns within Adobe’s Digital Experience offerings. Drive data-driven marketing optimization—segmentation, personalization, A/B testing, and measurement—while designing Experience Cloud use cases and translating insights into customer benefits. Partner with senior stakeholders to define KPIs, build journey maps and roadmaps, create management dashboards, and represent Adobe in pre-sales scenarios, including client workshops and UAT feedback cycles.
Location: Mumbai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead business discovery workstreams and customer/industry research to define the customer’s “why.”
  • •Execute data-driven marketing for customer journeys and campaigns, including adoption analysis, segmentation optimization, and personalization.
  • •Improve and monetize journeys and campaigns via UX/CX changes and A/B testing, plus measurement frameworks for business outcomes.
  • •Enable clients to understand and leverage marketing data collection strategy to best use Adobe solutions.
  • •Partner with senior stakeholders to define KPIs, document business requirements (BRDs), build personas and journey maps, and support dashboards and reporting.

Key Requirements

  • •6+ years of experience engaging clients in the digital space, ideally across industry use cases.
  • •Extensive experience translating digital strategy into marketing tactics, with strong business acumen in a core industry.
  • •Proven ability in data analysis to uncover insights and shape customer experience across channels and platforms.
  • •Deep expertise in persona and journey development, including audience and customer segmentation and customer journey optimization.
  • •Experience with conversion rate optimization and running marketing tests (A/B testing) with statistical results across multiple channels.
Experience:6+ years
Skills:Problem-solvingAnalytical skillsInterpersonal skillsPresentation skillsSelf-starter
Tech Stack:Adobe Experience PlatformAdobe Experience ManagerAdobe AnalyticsAdobe TargetAdobe CampaignExperience CloudA/B testingUXCXDashboardsPowerPoint

Company Brief

Adobe Systems
Provides creative, marketing, and document management software and cloud services, including Photoshop, Illustrator, Acrobat, and the Adobe Experience Cloud, serving creative professionals, enterprises, and governments worldwide.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1982
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