Growth & Marketing Manager

Verto
Cape Town
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Storytelling","Analytical skills","Problem-solving","Organizational agility"]

Own B2B growth across South Africa by driving customer acquisition, improving conversion and marketing ROI, and scaling channel performance. Partner with Sales on ABM campaigns, activate paid media with the central global team, and expand local presence through PR, thought leadership, events, and partnerships. Create region-specific content and report rigorously on campaign outcomes, targeting a significant increase in active South Africa customers within 6–12 months.

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FursaFursa
Verto
Verto
1 month ago

Growth & Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Own B2B growth across South Africa by driving customer acquisition, improving conversion and marketing ROI, and scaling channel performance. Partner with Sales on ABM campaigns, activate paid media with the central global team, and expand local presence through PR, thought leadership, events, and partnerships. Create region-specific content and report rigorously on campaign outcomes, targeting a significant increase in active South Africa customers within 6–12 months.
Location: Cape Town
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Drive B2B customer acquisition with targeted lead generation, audience definition, messaging, and channel mix optimization.
  • •Optimize CAC, conversion rates, and marketing ROI through continuous testing and channel performance analysis.
  • •Design and execute ABM campaigns in partnership with the Sales team targeting strategic prospects and high-value accounts.
  • •Coordinate paid media activation with the central global marketing team and ensure local activity stays data-driven and commercially focused.
  • •Scale South Africa market presence via PR, thought leadership, local industry events, brand partnerships, and region-specific content; report on campaign performance.

Pay and Benefits

Perks:Health InsurancePension SchemeLearning BudgetRemote WorkFlexible Work

Key Requirements

  • •Minimum 5 years of growth marketing experience with measurable customer acquisition results using data-driven strategies.
  • •Deep understanding of the South Africa B2B market across both traditional and digital channels.
  • •Hands-on experience with marketing automation and product analytics tools such as HubSpot and PostHog.
  • •Strong analytical skills to interpret performance data, identify actionable trends, and continuously refine campaigns.
  • •Bachelor’s degree in Marketing, Business Administration, or a related field.
Experience:5+ yearsSaaSFinTechCross-border paymentsB2B
Education:Bachelor's in Marketing, Business Administration, or a closely related field
Skills:CommunicationStorytellingAnalytical skillsProblem-solvingOrganizational agility
Tech Stack:HubSpotPostHogMarketing automationSocial media platforms

Company Brief

Verto
Provides international money transfer and foreign exchange services for businesses and individuals, offering multi-currency accounts and fast, low-cost cross-border payments and FX execution.
Industry: Payments
Company Size: Small (11 to 50 employees)
Headquarters: London, United Kingdom
Website