CRM Manager - EU

Monzo Bank
London, United Kingdom
Workplace: RemoteFull timeGBP 68,000 - 92,000Function: Marketing & GrowthSkills: ["Analytical thinking","Organizational skills","Collaboration","Problem-solving","Comfortable with ambiguity"]

Own and build CRM across EU markets from the ground up, defining the customer lifecycle communication framework and scalable processes. You’ll run always-on BAU campaigns across email, push notifications, and in-app, execute lifecycle journeys across touchpoints, and translate performance signals into optimization. Partner closely with country and central teams (product, data, engineering, legal/compliance) to keep campaigns compliant and commercially aligned, using a test-and-learn approach to iterate and improve.

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FursaFursa
Monzo Bank
Monzo Bank
2 days ago

CRM Manager - EU

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own and build CRM across EU markets from the ground up, defining the customer lifecycle communication framework and scalable processes. You’ll run always-on BAU campaigns across email, push notifications, and in-app, execute lifecycle journeys across touchpoints, and translate performance signals into optimization. Partner closely with country and central teams (product, data, engineering, legal/compliance) to keep campaigns compliant and commercially aligned, using a test-and-learn approach to iterate and improve.
Location: London, United Kingdom
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Establish CRM in the EU by defining and building a foundational communication framework from onboarding/activation to long-term retention and engagement.
  • •Own always-on communications by overseeing BAU campaigns across email, push notifications, and in-app for EU customers.
  • •Execute customer lifecycle CRM journeys across multiple touchpoints and identify key moments where CRM can drive the greatest impact.
  • •Monitor campaign performance, run test-and-learn experiments, and translate insights into actionable optimization priorities.
  • •Collaborate with product, data, engineering, legal, compliance, and marketing to ensure campaigns are compliant, well-targeted, and commercially aligned, including campaign QA before launch.

Pay and Benefits

Salary: GBP 68,000 - 92,000
Perks:Remote WorkLearning Budget

Key Requirements

  • •Native or fluent Spanish or Italian speaker, confident communicating with customers, local stakeholders, and regulatory bodies across EU markets.
  • •Hands-on experience launching CRM in a new market or region, ideally from scratch, with strong foundations for onboarding through retention.
  • •Hands-on experience taking a campaign from signal to roll-out (scoping, planning, approval, build, test, analysis, iteration).
  • •Proven track record designing and implementing CRM campaigns and automated journeys across email, push, and in-app.
  • •Experience using a CRM platform for delivery (Braze preferred) and fintech/financial services experience with relevant compliance and regulatory considerations.
Experience:FintechFinancial services
Skills:Analytical thinkingOrganizational skillsCollaborationProblem-solvingComfortable with ambiguity
Languages:SpanishItalian
Tech Stack:BrazeEmailPush notificationsIn-appLooker

Company Brief

Monzo Bank
Monzo is a UK-based digital bank offering mobile-first current accounts, savings, business banking, and financial tools focused on transparency, low fees, and real-time money management for consumers and small businesses.
Industry: Neobanking
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: London, United Kingdom
Founded: 2015
WebsiteLinkedIn