Puma

2 months ago

Manager, TRN Marketing and Sports Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Lead HYROX marketing collaboration in China, driving licensed merchandise growth for DTC and gym channels, and translating global HYROX plans into local activation. Manage partner plans, budgets and activation events, coordinate with global and local teams, and analyze performance to deliver KPI targets and build Puma’s Elite Performance positioning.

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Support HYROX annual planning and related projects in gym/DTC, including SPOMA assets management and budgeting
•Coordinate with global and local functions (entities, sales teams, stakeholders) to ensure alignment
•Oversee HYROX Partnership Strategy implementation in the local market, including consumer activation (CRM, digital and social media)
•Monitor and analyze HYROX business and local CrossFit market trends
•Drive activation planning and events optimization to meet KPIs

Key Requirements

•10 years’ working experience in Marketing, preferably with experience in Sports Marketing
•University degree
•Fluent in English and Chinese
•In-house experience with sportswear brands
•Strong negotiation and interpersonal skills

Experience:10+ yearsSports marketingSportswearHyroxFitness

Education:Bachelor's

Skills:NegotiationInterpersonal skillsProject managementProblem solvingCommunication

Languages:EnglishChinese

Tech Stack:CRMDigital / social media

Company Brief

Puma

Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1948

Website LinkedIn

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Puma

2 months ago

Manager, TRN Marketing and Sports Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Support HYROX annual planning and related projects in gym/DTC, including SPOMA assets management and budgeting
•Coordinate with global and local functions (entities, sales teams, stakeholders) to ensure alignment
•Oversee HYROX Partnership Strategy implementation in the local market, including consumer activation (CRM, digital and social media)
•Monitor and analyze HYROX business and local CrossFit market trends
•Drive activation planning and events optimization to meet KPIs

Key Requirements

•10 years’ working experience in Marketing, preferably with experience in Sports Marketing
•University degree
•Fluent in English and Chinese
•In-house experience with sportswear brands
•Strong negotiation and interpersonal skills

Experience:10+ yearsSports marketingSportswearHyroxFitness

Education:Bachelor's

Skills:NegotiationInterpersonal skillsProject managementProblem solvingCommunication

Languages:EnglishChinese

Tech Stack:CRMDigital / social media

Company Brief

Puma

Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1948

Website LinkedIn