VF Corporation

2 months ago

Associate Manager, CRM & Digital Consumer Engagement (Timberland Japan)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Support the planning, execution, and optimization of always-on and campaign-based digital marketing and CRM programs for Timberland Japan. Collaborate with brand, e-commerce, and retail teams to strengthen consumer engagement across digital touchpoints. Own CRM strategy including segmentation, lifecycle management, loyalty programs, and audience targeting, using performance analytics to drive retention, repeat purchase, and personalized communications.

Location: Tokyo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Support execution of always-on and campaign-based digital marketing (organic/paid social, display, search, influencer).
•Develop and optimize CRM strategies for segmentation, lifecycle management, loyalty programs, and engagement campaigns.
•Plan and activate loyalty and CRM campaigns across email, focused on retention and repeat purchase.
•Track and report campaign performance using analytics, analyzing customer behavior and purchase/CRM metrics to create personalized communications.
•Coordinate with retail, e-commerce, and digital teams to align CRM initiatives with brand goals and enhance customer journeys.

Key Requirements

•Minimum 5 years of experience in digital marketing, CRM, and/or e-commerce (agency experience welcome), preferably in fashion or lifestyle brands.
•Experience with CRM tools (Microsoft Dynamics is a plus) and analytics platforms (Google Analytics, Meta Ads Manager).
•Strong analytical and communication skills, with the ability to lead cross-functional projects.
•Fluent in Japanese and English (business level or above) for cross-regional communications and reporting.
•Strong understanding of digital channels, market trends, and the consumer/marketplace landscape in Japan.

Experience:5+ years

Skills:Analytical skillsCommunicationCross-functional collaborationProject leadershipData-driven decision making

Languages:JapaneseEnglish

Tech Stack:CRMMicrosoft DynamicsGoogle AnalyticsMeta Ads ManagerRadarlyEmailOrganic socialPaid socialDisplay adsSearch adsInfluencer marketing

Company Brief

VF Corporation

Global apparel and footwear company that owns brands such as Vans, The North Face, Timberland, and Dickies. Designs, markets, and distributes branded lifestyle products through wholesale, retail, and e-commerce channels worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Denver, United States

Founded: 1899

Glassdoor: 3.7

Website LinkedIn Glassdoor

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VF Corporation

2 months ago

Associate Manager, CRM & Digital Consumer Engagement (Timberland Japan)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: Tokyo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Support execution of always-on and campaign-based digital marketing (organic/paid social, display, search, influencer).
•Develop and optimize CRM strategies for segmentation, lifecycle management, loyalty programs, and engagement campaigns.
•Plan and activate loyalty and CRM campaigns across email, focused on retention and repeat purchase.
•Track and report campaign performance using analytics, analyzing customer behavior and purchase/CRM metrics to create personalized communications.
•Coordinate with retail, e-commerce, and digital teams to align CRM initiatives with brand goals and enhance customer journeys.

Key Requirements

•Minimum 5 years of experience in digital marketing, CRM, and/or e-commerce (agency experience welcome), preferably in fashion or lifestyle brands.
•Experience with CRM tools (Microsoft Dynamics is a plus) and analytics platforms (Google Analytics, Meta Ads Manager).
•Strong analytical and communication skills, with the ability to lead cross-functional projects.
•Fluent in Japanese and English (business level or above) for cross-regional communications and reporting.
•Strong understanding of digital channels, market trends, and the consumer/marketplace landscape in Japan.

Experience:5+ years

Skills:Analytical skillsCommunicationCross-functional collaborationProject leadershipData-driven decision making

Languages:JapaneseEnglish

Tech Stack:CRMMicrosoft DynamicsGoogle AnalyticsMeta Ads ManagerRadarlyEmailOrganic socialPaid socialDisplay adsSearch adsInfluencer marketing

Company Brief

VF Corporation

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Denver, United States

Founded: 1899

Glassdoor: 3.7

Website LinkedIn Glassdoor