Associate Manager, CRM & Digital Consumer Engagement (Timberland Japan)

VF Corporation
Japan
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Analytical skills","Communication","Cross-functional project leadership","Segmentation","Personalization","Campaign optimization"]

Support planning, execution, and optimization of Timberland Japan’s always-on and campaign-based digital marketing and CRM programs. Collaborate with e-commerce, retail, and local agencies to deliver timely creative and manage performance reporting. Build and optimize CRM strategies including segmentation, lifecycle and loyalty programs, and personalized campaigns using customer behavior and purchase data. Lead cross-functional initiatives to strengthen brand engagement and customer loyalty.

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VF Corporation
VF Corporation
3 months ago

Associate Manager, CRM & Digital Consumer Engagement (Timberland Japan)

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Last checked: 19 hours agoStatus: Live

Job Summary

Support planning, execution, and optimization of Timberland Japan’s always-on and campaign-based digital marketing and CRM programs. Collaborate with e-commerce, retail, and local agencies to deliver timely creative and manage performance reporting. Build and optimize CRM strategies including segmentation, lifecycle and loyalty programs, and personalized campaigns using customer behavior and purchase data. Lead cross-functional initiatives to strengthen brand engagement and customer loyalty.
Location: Japan
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Support execution of always-on and campaign-based digital marketing initiatives across organic/paid social, display, search, and influencer channels.
  • •Develop and optimize CRM strategies including member segmentation, lifecycle management, loyalty programs, and engagement campaigns.
  • •Lead member acquisition and conversion strategies to increase penetration and engagement.
  • •Track, analyze, and report campaign performance using analytics tools; use insights to create personalized communications and promotions.
  • •Coordinate with e-commerce and retail teams to align digital/CRM initiatives with seasonal priorities and customer journeys.

Key Requirements

  • •Minimum 5 years of experience in digital marketing, CRM, and/or e-commerce (agency experience welcome), preferably in fashion or lifestyle brands.
  • •Experience with CRM tools (Microsoft Dynamics is a plus) and analytics platforms (Google Analytics, Meta Ads Manager).
  • •Strong analytical and communication skills, with the ability to lead cross-functional projects.
  • •Fluent Japanese and English (business level or above) for cross-regional communications and reporting.
  • •Strong understanding of digital channels, market trends, and the consumer/marketplace landscape in Japan.
Experience:5+ yearsFashionLifestyleE-commerceCRMDigital marketing
Skills:Analytical skillsCommunicationCross-functional project leadershipSegmentationPersonalizationCampaign optimization
Languages:JapaneseEnglish
Tech Stack:Google AnalyticsMeta Ads ManagerMicrosoft DynamicsRadarlyEmailDisplaySearchSocialInfluencer marketing

Company Brief

VF Corporation
Global apparel and footwear company that owns brands such as Vans, The North Face, Timberland, and Dickies. Designs, markets, and distributes branded lifestyle products through wholesale, retail, and e-commerce channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Denver, United States
Founded: 1899
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