Lifecycle Marketing Manager - Self Service Cloud

Elastic
United Kingdom
Workplace: OnsiteFull-timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Communication","Collaboration","Problem-solving"]

Seasoned lifecycle marketer to own product-led email programs driving acquisition, activation, adoption, and expansion. Hands-on across strategy, content, and automation, partnering with Product, Product Marketing, Marketing Operations, Analytics, and regional teams to scale Marketo-driven campaigns and deliver measurable funnel improvements for a self-serve cloud product.

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FursaFursa
Elastic
Elastic
1 month ago

Lifecycle Marketing Manager - Self Service Cloud

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Last checked: 2 hours agoStatus: Live

Job Summary

Seasoned lifecycle marketer to own product-led email programs driving acquisition, activation, adoption, and expansion. Hands-on across strategy, content, and automation, partnering with Product, Product Marketing, Marketing Operations, Analytics, and regional teams to scale Marketo-driven campaigns and deliver measurable funnel improvements for a self-serve cloud product.
Location: United Kingdom
Workplace: Onsite
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own end-to-end email program execution: audience sourcing, nurture flow design, automation, and triggered messaging.
  • •Design and run A/B and multivariate tests to optimize subject lines, messaging, timing, and conversion.
  • •Scale product-led lifecycle programs across global regions and user segments.
  • •Write and edit compelling email copy for developer, technical, and business audiences — adapting tone and messaging to persona and lifecycle stage.
  • •Partner with Product and Product Marketing to translate complex product capabilities into clear, benefit-driven messaging.

Pay and Benefits

Perks:Health InsuranceRemote WorkPaid LeaveDonation MatchingVolunteer HoursParental Leave

Key Requirements

  • •6+ years of email marketing experience, with a strong track record in lifecycle marketing.
  • •5+ years of hands-on Marketo experience, including building complex nurture architectures.
  • •Demonstrated ability to drive measurable outcomes: conversion rate improvement, pipeline influence, or engagement lift.
  • •Experience working in or alongside product-led growth (PLG) motions.
  • •Strong copywriting skills with the ability to write for technical audiences without losing clarity.
Experience:6+ years
Skills:CommunicationCollaborationProblem-solving
Languages:English
Tech Stack:MarketoA/B testingMultivariate testingEmailProduct telemetry

Company Brief

Elastic
Builds the Elastic Stack (Elasticsearch, Kibana, Beats, Logstash) and provides search, observability, and security solutions that enable organizations to search, analyze, and protect data in real time across applications, infrastructure, and enterprises.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 2012
WebsiteLinkedIn