Sonatype

2 weeks ago

Integrated Growth Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Own full-funnel, global growth marketing campaign programs that connect new users, paid accounts, and paid ingests. Partner across sales, customer success, PMM, analytics, creative, brand, comms, content, and field marketing to plan, execute, and optimize integrated campaigns. Build creative briefs, develop audience/segment outreach strategies, and measure results with reporting tools to generate insights and standardize execution as a global center of excellence.

Location: America/New York

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Lead full-funnel global campaign strategy, development, execution, and optimization to connect with new users, paid accounts, and paid ingests.
•Plan, coordinate, and execute campaign strategies and tactics across sales, customer success, and marketing, including hands-on participation in regional events, forecast calls, and content development.
•Create detailed creative briefs for campaign initiatives, including design direction, copywriting, targets, segmentation, content, and goals.
•Develop audience- and segment-based outreach strategies, selecting communication vehicles and channel mix to meet campaign objectives and performance targets.
•Measure and report campaign results, distill learnings, optimize initiatives using performance metrics and conversions/traffic analysis, and help standardize global planning, execution, and reporting.

Pay and Benefits

Perks:Parental LeavePaid VolunteerFlexible Work

Key Requirements

•8-10+ years of marketing experience in a demand generation role, including performance reporting, ideally in a B2B and/or tech company.
•Proven ability to work with and influence decision-makers in a fast-paced, matrixed organization across end-to-end lifecycle initiatives.
•Experience generating and stewarding strategic briefs, including high-intent audience targeting, user-journey optimization, and guiding creative A/B testing.
•Experience with marketing automation and digital content marketing, including social media and SEO, with integrated marketing-to-sales lead flow and accountability reporting.
•Strong understanding of Google Analytics, Tableau, and other reporting tools.

Experience:8+ yearsB2BDemand generationTechSaaS

Skills:Cross-functional collaborationStrategic planningData-driven optimizationPerformance measurementStakeholder management

Tech Stack:Google AnalyticsTableauMarketing automationDigital content marketingSocial mediaSEOSalesforceMarketo6senseDemandbaseA/B testingMartechGDNAdobe CloudLinkedInFacebookTwitterCreative briefs

Company Brief

Sonatype

Provides software supply chain automation and open-source governance solutions, including Nexus Repository, Nexus Lifecycle, and Nexus IQ, to help organizations manage, secure, and govern components across the software development lifecycle.

Industry: Cybersecurity

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Headquarters: Lexington, United States

Founded: 2008

Website LinkedIn

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Sonatype

2 weeks ago

Integrated Growth Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Location: America/New York

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Lead full-funnel global campaign strategy, development, execution, and optimization to connect with new users, paid accounts, and paid ingests.
•Plan, coordinate, and execute campaign strategies and tactics across sales, customer success, and marketing, including hands-on participation in regional events, forecast calls, and content development.
•Create detailed creative briefs for campaign initiatives, including design direction, copywriting, targets, segmentation, content, and goals.
•Develop audience- and segment-based outreach strategies, selecting communication vehicles and channel mix to meet campaign objectives and performance targets.
•Measure and report campaign results, distill learnings, optimize initiatives using performance metrics and conversions/traffic analysis, and help standardize global planning, execution, and reporting.

Pay and Benefits

Perks:Parental LeavePaid VolunteerFlexible Work

Key Requirements

•8-10+ years of marketing experience in a demand generation role, including performance reporting, ideally in a B2B and/or tech company.
•Proven ability to work with and influence decision-makers in a fast-paced, matrixed organization across end-to-end lifecycle initiatives.
•Experience generating and stewarding strategic briefs, including high-intent audience targeting, user-journey optimization, and guiding creative A/B testing.
•Experience with marketing automation and digital content marketing, including social media and SEO, with integrated marketing-to-sales lead flow and accountability reporting.
•Strong understanding of Google Analytics, Tableau, and other reporting tools.

Experience:8+ yearsB2BDemand generationTechSaaS

Skills:Cross-functional collaborationStrategic planningData-driven optimizationPerformance measurementStakeholder management

Tech Stack:Google AnalyticsTableauMarketing automationDigital content marketingSocial mediaSEOSalesforceMarketo6senseDemandbaseA/B testingMartechGDNAdobe CloudLinkedInFacebookTwitterCreative briefs

Company Brief

Sonatype

Industry: Cybersecurity

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Headquarters: Lexington, United States

Founded: 2008

Website LinkedIn