Head of Marketing (Director)

Keyrock
Chicago
Workplace: HybridFull timeUSD 145,000 - 215,000 annuallyFunction: Marketing & GrowthSkills: ["Communication","Leadership","Strategic thinking","Brand building","Assertiveness"]

Own Keyrock’s end-to-end marketing strategy as it rebrands and repositions from crypto-native to institutional. Lead the development of a premium, forward-looking brand identity and messaging for both institutional allocators and crypto-native counterparties. Partner closely with the CCO and commercial team to drive measurable commercial impact, while building a lean, high-impact team supported by AI-augmented tooling.

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Keyrock
Keyrock
7 hours ago

Head of Marketing (Director)

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Last checked: 6 hours agoStatus: Live

Job Summary

Own Keyrock’s end-to-end marketing strategy as it rebrands and repositions from crypto-native to institutional. Lead the development of a premium, forward-looking brand identity and messaging for both institutional allocators and crypto-native counterparties. Partner closely with the CCO and commercial team to drive measurable commercial impact, while building a lean, high-impact team supported by AI-augmented tooling.
Location: Chicago
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own and execute the complete rebrand and repositioning of Keyrock in the market.
  • •Define and drive marketing strategy across institutional and crypto-native audiences.
  • •Build a premium, forward-looking brand identity and messaging to earn credibility with both audiences.
  • •Partner with the CCO and commercial team to drive measurable commercial impact.
  • •Build and lead a small, high-impact team supported by AI tooling, shaping how Keyrock is perceived during TradFi convergence.

Pay and Benefits

Salary: USD 145,000 - 215,000 annually

Key Requirements

  • •Significant experience in marketing leadership at a crypto or digital-asset firm.
  • •Deep understanding of the crypto market, its participants, and its culture.
  • •Track record of building or transforming a brand in a fast-moving, commercially driven environment.
  • •Strong communication skills and exceptional fluency in English (written and spoken).
  • •Ability to set direction on brand consistency, messaging precision, and design quality.
Experience:CryptoDigital assets
Skills:CommunicationLeadershipStrategic thinkingBrand buildingAssertiveness
Languages:English
Tech Stack:AIAgentic tooling

Company Brief

Keyrock
Keyrock provides algorithmic trading, market making, OTC and asset management services for digital assets, using proprietary high-frequency trading infrastructure to supply liquidity across crypto exchanges and DeFi protocols.
Industry: Asset Management
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series B
Headquarters: Brussels, Belgium
Founded: 2017
Glassdoor
Glassdoor: 4.1
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