Director, Global Brand & Experiential Marketing

Teads
New York
Workplace: HybridFull timeUSD 120,000 - 150,000 annuallyFunction: Marketing & GrowthExperience: 8-10 yearsSkills: ["Creative","Self-starter","Hands-on","Cross-functional collaboration","ROI measurement"]

Own Teads’ global brand and experiential marketing strategy, creating consistent brand experiences across touchpoints like industry tentpoles, proprietary events, and partnerships. Lead experiential initiatives end-to-end—from audience and brand perception to creative briefs, agency and vendor collaboration, and measurement of ROI and success. Partner with executive leadership, sales, and regional marketing teams to drive brand loyalty and business growth.

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Teads
Teads
17 hours ago

Director, Global Brand & Experiential Marketing

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Job Summary

Own Teads’ global brand and experiential marketing strategy, creating consistent brand experiences across touchpoints like industry tentpoles, proprietary events, and partnerships. Lead experiential initiatives end-to-end—from audience and brand perception to creative briefs, agency and vendor collaboration, and measurement of ROI and success. Partner with executive leadership, sales, and regional marketing teams to drive brand loyalty and business growth.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Create comprehensive brand experience strategies aligned with business goals.
  • •Lead major experiential marketing initiatives including industry events, tentpoles, and proprietary brand activations.
  • •Develop creative briefs and partner with internal teams and agencies on brand campaigns and experiential events.
  • •Serve as primary liaison between the brand team and leadership to ensure alignment with corporate goals and budgets.
  • •Drive delivery and measurement of experiential initiatives and partnerships, including ROI tracking and on-budget execution.

Pay and Benefits

Salary: USD 120,000 - 150,000 annually

Key Requirements

  • •8–10 years of progressive experience in brand marketing, event production, or experiential marketing, ideally in AdTech, SaaS, media, or agency settings.
  • •Track record personally managing 2–3 flagship industry events or major brand activations per year from concept through post-event reporting.
  • •Deep experience designing and executing live brand activations including trade shows (e.g., Cannes Lions, CES, Advertising Week), pop-ups, and executive dinners/roundtables.
  • •Hands-on experience managing large budgets, including line-item forecasting, vendor negotiation, and measuring event impact and ROI.
  • •Experience managing 1–3 direct reports or leading cross-functional project teams, plus proven ability to hire and manage external production and experiential partners.
Experience:8-10 yearsAdTechSaaSMediaAgency
Skills:CreativeSelf-starterHands-onCross-functional collaborationROI measurement

Company Brief

Teads
Teads is a global media and advertising platform delivering premium outstream video and display advertising across publishers and brands. It provides programmatic advertising solutions, creative formats, and analytics to optimize campaign performance at scale.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Paris, France
Founded: 2008
WebsiteLinkedIn