Manager, US Media - Investment & Optimization

American Express
New York
Workplace: HybridFull timeUSD 89,250 - 150,250 annuallyFunction: Marketing & GrowthSkills: ["Partner management","Negotiation","Accuracy","Accountability","Communication"]

Manage US Above-The-Line media investments across Linear TV, Streaming, and Social channels within American Express’ Global Brand Content & Media team. Translate media strategy into market-ready buys, steward delivery, and optimize performance throughout the campaign lifecycle. Lead partner negotiations with media agencies and rights-holders, evaluate new opportunities, and use media investment fundamentals (CPM, GRP/TRP, reach/frequency, pacing, and reporting) to deliver measurable value and quality.

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FursaFursa
American Express
American Express
2 months ago

Manager, US Media - Investment & Optimization

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live
Reposted: similar role first listed 4 weeks ago

Job Summary

Manage US Above-The-Line media investments across Linear TV, Streaming, and Social channels within American Express’ Global Brand Content & Media team. Translate media strategy into market-ready buys, steward delivery, and optimize performance throughout the campaign lifecycle. Lead partner negotiations with media agencies and rights-holders, evaluate new opportunities, and use media investment fundamentals (CPM, GRP/TRP, reach/frequency, pacing, and reporting) to deliver measurable value and quality.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Support US Above-The-Line media investments across channels, ensuring buys align to strategy, audience priorities, budget, flighting, and performance goals.
  • •Continuously track commitments, pacing, delivery, guarantees, added value, makegoods, and optimization opportunities throughout the campaign lifecycle.
  • •Translate media strategy and plans into market-ready media buys and steward investment delivery.
  • •Evaluate new media opportunities and partner proposals for quality, efficiency, audience fit, reach/frequency, measurement readiness, and brand safety.
  • •Partner with Media Analytics, Media Strategy & Planning, and agency teams to monitor performance, share learnings, and inform in-flight optimizations.

Pay and Benefits

Salary: USD 89,250 - 150,250 annually
Perks:Health InsuranceDentalVisionLife InsuranceDisability401kParental LeaveCounseling

Key Requirements

  • •Direct experience managing, negotiating, and stewarding large-scale media buys and media investments.
  • •Live sports media buying or sponsorship-led media investment experience, including familiarity with seasonality, rights-holder packages, and media partner offerings.
  • •Experience working with media agencies; agency background or hands-on buying experience strongly preferred.
  • •Knowledge of media investment fundamentals including CPM, CPP/GRP/TRP, impressions, reach/frequency, audience guarantees, delivery pacing, and post-buy reporting.
  • •Ability to track investment details, budgets, partner commitments, and campaign delivery with high accuracy.
Experience:Sports mediaMedia agenciesAdvertisingSponsorship
Skills:Partner managementNegotiationAccuracyAccountabilityCommunication

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

American Express
Provides global payment, credit, and travel-related financial services for consumers and businesses. Best known for its charge and credit cards, merchant payment network, and premium customer rewards and servicing.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 1850
WebsiteLinkedIn