AVP, Consumer Engagement Digital Acquisitions

Synchrony
Chicago, Orlando, Phoenix, Dallas, Boston, San Francisco, St. Paul, Seattle, Kansas City, Baltimore, Charlotte
Workplace: HybridFull timeUSD 90,000 - 155,000 annuallyFunction: Design (Product/UX/UI/Visual)Experience: 9+ yearsEducation: bachelorsSkills: ["Test-and-learn mindset","Risk awareness","Stakeholder communication","Project management"]

Lead digital acquisition for co-brand and general-purpose card partners, driving aggressive new-account growth through a test-and-learn curriculum across booking paths, native mobile/CRM journeys, and email. Own earned and paid media execution (search, social, display, influencers), campaign optimization with A/B testing and segmentation, and performance measurement versus plan. Partner with Rewards IT for offer setup using ACOR ID and manage risk reviews (Fair Lending, UDAAP) and Workfront/tollgate processes.

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Synchrony
Synchrony
1 day ago

AVP, Consumer Engagement Digital Acquisitions

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Lead digital acquisition for co-brand and general-purpose card partners, driving aggressive new-account growth through a test-and-learn curriculum across booking paths, native mobile/CRM journeys, and email. Own earned and paid media execution (search, social, display, influencers), campaign optimization with A/B testing and segmentation, and performance measurement versus plan. Partner with Rewards IT for offer setup using ACOR ID and manage risk reviews (Fair Lending, UDAAP) and Workfront/tollgate processes.
Location: Chicago, Orlando, Phoenix, Dallas, Boston, San Francisco, St. Paul, Seattle, Kansas City, Baltimore, Charlotte
Workplace: Hybrid
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and execute digital acquisition strategy through partner channels, including booking path (Apply & Buy), mobile app/CRM journey integration, and ITA email variants.
  • •Direct earned and paid media creative development and execution across Paid Search, Social, Display, and Influencer Marketing.
  • •Build and optimize acquisition campaigns using prospecting segmentation, personalized communications, and A/B testing to improve response rates.
  • •Own campaign performance by pulling data, measuring impact over time, analyzing results, and presenting findings to key stakeholders.
  • •Lead risk-focused reviews/tollgates (Fair Lending, UDAAP) and manage Workfront processes (project brief, workbook requirements, creative review, ORB sign-offs).
Travel: Medium travel

Pay and Benefits

Salary: USD 90,000 - 155,000 annually

Key Requirements

  • •Bachelor's degree (or equivalent via high school diploma/GED) and 9+ years of digital and lifecycle marketing experience.
  • •5+ years managing digital platforms and/or marketing with web, email, and mobile experience, delivering against large interdependent project plans.
  • •3+ years of analytics experience, including analytic tools, dashboards, and tracking code implementation, plus interpreting data to find opportunities.
  • •Experience building and executing digital acquisition campaigns using a test-and-learn approach, including segmentation and personalization.
  • •Ability to travel as needed (about 30%).
Experience:9+ yearsDigital marketingLifecycle marketingFinancial services
Education:Bachelor's
Skills:Test-and-learn mindsetRisk awarenessStakeholder communicationProject management
Tech Stack:A/B testingWorkfrontACOR IDCRMDashboardsTracking code

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Synchrony
Provides consumer financing solutions including private-label credit cards, co-branded cards, and specialty financing for retailers and consumers, alongside digital banking and payment solutions.
Industry: Lending
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Stamford, United States
Founded: 2003
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn