Field Marketing Manager , APAC

Harvey
Sydney
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Communication","Relationship-building","Analytical thinking","Commercial acumen","Cross-functional collaboration"]

Own and execute the regional field marketing strategy across Australia and APAC, aligning events and integrated campaigns to revenue and brand objectives. Plan, manage, and deliver first- and third-party events including conferences, roundtables, webinars, and executive dinners. Partner with Sales, Customer Success, and Partnerships to target accounts and build account-based programs, then use performance data to optimize ROI and report results while traveling regularly across the region.

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Harvey
Harvey
19 hours ago

Field Marketing Manager , APAC

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Job Summary

Own and execute the regional field marketing strategy across Australia and APAC, aligning events and integrated campaigns to revenue and brand objectives. Plan, manage, and deliver first- and third-party events including conferences, roundtables, webinars, and executive dinners. Partner with Sales, Customer Success, and Partnerships to target accounts and build account-based programs, then use performance data to optimize ROI and report results while traveling regularly across the region.
Location: Sydney
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute a regional field marketing strategy across Australia and APAC aligned with revenue goals and brand objectives.
  • •Plan, manage, and deliver a portfolio of events (conferences, client roundtables, webinars, executive dinners) to generate qualified pipeline and accelerate deals.
  • •Partner with Sales, Customer Success, and Partnerships to identify target accounts and design account-based marketing programs.
  • •Analyze event performance data and market insights to refine strategy, improve ROI, and report results.
  • •Manage the regional field marketing budget, vendor relationships, and logistics, while traveling to deliver events and support in-market sales activity.
Travel: High travel

Key Requirements

  • •6+ years of experience in field marketing, event marketing, or demand generation, ideally in B2B technology, SaaS, or professional services.
  • •Proven track record planning and executing field marketing campaigns that drive lead generation and revenue growth.
  • •Commercial acumen to prioritize activities that create real impact and follow through.
  • •Excellent communication and relationship-building skills to collaborate across sales, marketing, and executive leadership.
  • •Analytical mindset with experience tracking KPIs such as pipeline contribution, event ROI, and lead conversion.
Experience:6+ yearsB2BSaaSProfessional services
Skills:CommunicationRelationship-buildingAnalytical thinkingCommercial acumenCross-functional collaboration

Company Brief

Harvey
Harvey builds domain-specific generative AI for legal and professional services, automating contract analysis, due diligence, compliance, and litigation workflows for law firms and corporate legal teams.
Industry: LegalTech
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2022
Glassdoor
Glassdoor: 4.1
WebsiteLinkedInGlassdoor