Platform Operations Specialist, BytePlus

ByteDance
China
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: high_schoolSkills: ["Communication","Coordination","Teamwork","Result orientation","Proactive mindset","High sense of responsibility"]

Own end-to-end platform traffic operations for the BytePlus website, planning channel strategy across organic search, recommendations, partnerships, and content-driven traffic. Analyze UV/PV, retention, conversion, and CAC to report performance, spot trends, and optimize growth efficiency. Partner with content to build a closed-loop ecosystem, manage third-party traffic relationships, and monitor competitors to launch new initiatives aligned with business KPIs.

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FursaFursa
ByteDance
ByteDance
7 hours ago

Platform Operations Specialist, BytePlus

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 day agoStatus: Live
Reposted: first listed 1 week ago

Job Summary

Own end-to-end platform traffic operations for the BytePlus website, planning channel strategy across organic search, recommendations, partnerships, and content-driven traffic. Analyze UV/PV, retention, conversion, and CAC to report performance, spot trends, and optimize growth efficiency. Partner with content to build a closed-loop ecosystem, manage third-party traffic relationships, and monitor competitors to launch new initiatives aligned with business KPIs.
Location: China
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Plan and manage full-channel traffic operations across the platform, including organic channels like search, recommendations, ecosystem partnerships, and content-driven traffic.
  • •Develop and execute traffic growth strategies to meet targets across user acquisition, engagement, and paid conversion.
  • •Track and analyze traffic KPIs (UV, PV, retention, conversion, CAC), prepare reports, and optimize strategies to improve traffic quality and efficiency.
  • •Integrate the platform’s content ecosystem with traffic operations by collaborating with the content team and building a closed-loop system for sustainable user growth.
  • •Manage external traffic channel relationships (third-party platforms, partners, advertising networks) by negotiating cooperation and expanding new traffic sources while controlling acquisition costs.

Key Requirements

  • •Bachelor’s degree or above, preferably in Marketing, E-commerce, New Media Operations, Advertising, or related fields.
  • •Minimum 3 years of experience in platform traffic operations; experience with internet, content, or e-commerce platforms is preferred.
  • •Strong results orientation with clear goal focus and a proactive, responsible mindset.
  • •Excellent communication, coordination, and teamwork skills.
  • •Familiar with AI-related products and well-versed in traffic logic and growth mechanisms across digital platforms (e.g., short video, content/community platforms, search engines).
Experience:3+ yearsE-commerceInternetContentPlatform traffic
Education:High School in Marketing, E-commerce, New Media Operations, Advertising, or related disciplines
Skills:CommunicationCoordinationTeamworkResult orientationProactive mindsetHigh sense of responsibility
Tech Stack:AI

Company Brief

ByteDance
Develops consumer internet and content platforms, including TikTok and other apps for short-form video, news, and entertainment. It also builds advertising, commerce, and creator tools that connect audiences, brands, and publishers across global markets.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Beijing, China
Founded: 2012
WebsiteLinkedIn