Vice President, Enterprise Marketing

Hello Heart
United States
Workplace: RemoteFull timeUSD 250,000 - 270,000 annuallyFunction: Executive & General ManagementExperience: 10+ yearsEducation: bachelorsSkills: ["Leadership","Strategic thinking","Analytical mindset","Data-driven decision-making","Cross-functional collaboration"]

Lead Hello Heart’s enterprise marketing strategy to drive measurable B2B commercial growth. Own enterprise positioning and messaging, plan and execute integrated demand generation across digital, email, content, events, paid media, and ABM programs, and build scalable sales enablement assets. Partner cross-functionally with Sales, BD/Regional VPs, Customer Success, Partnerships, and Product to optimize pipeline influence, MQLs, conversion rates, CAC, and ROI through continuous testing and reporting.

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Hello Heart
Hello Heart
2 days ago

Vice President, Enterprise Marketing

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Last checked: 7 hours agoStatus: Live

Job Summary

Lead Hello Heart’s enterprise marketing strategy to drive measurable B2B commercial growth. Own enterprise positioning and messaging, plan and execute integrated demand generation across digital, email, content, events, paid media, and ABM programs, and build scalable sales enablement assets. Partner cross-functionally with Sales, BD/Regional VPs, Customer Success, Partnerships, and Product to optimize pipeline influence, MQLs, conversion rates, CAC, and ROI through continuous testing and reporting.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and execute a comprehensive enterprise marketing strategy tied to pipeline, market awareness, and ROI for a high-performing team.
  • •Build integrated B2B demand generation strategies across digital, email, content, events, paid media, and account-based programs in close partnership with Sales.
  • •Translate buyer/market and competitive insights into differentiated positioning, messaging, and go-to-market strategies for multiple segments and products.
  • •Own and evolve enterprise messaging and the campaign calendar across marketing, digital, and client-facing touchpoints.
  • •Create scalable sales enablement assets and lead partner/channel co-marketing and event/executive engagement strategies, optimizing via KPI reporting and experimentation.

Pay and Benefits

Salary: USD 250,000 - 270,000 annually

Key Requirements

  • •Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
  • •10+ years of progressively responsible B2B enterprise marketing experience, ideally in digital health/healthcare technology/employee benefits.
  • •Proven experience building and executing enterprise demand generation strategies that contributed to qualified pipeline and revenue growth.
  • •Strong understanding of B2B enterprise sales cycles and partnering with senior Sales leaders on pipeline generation and go-to-market strategy.
  • •Demonstrated expertise across demand gen, digital/content/email marketing, events, sales enablement, and marketing automation, with a data-driven optimization mindset.
Experience:10+ yearsDigital healthHealthcare technologyEmployee benefitsB2BEnterprise sales
Education:Bachelor's in Marketing, Business Administration, or related field
Skills:LeadershipStrategic thinkingAnalytical mindsetData-driven decision-makingCross-functional collaboration
Languages:English
Tech Stack:Marketing automation

Company Brief

Hello Heart
Provides a digital cardiovascular health platform that helps users manage blood pressure, heart health, and related risks via mobile apps, connected devices, personalized insights, and employer or health plan-based programs to improve outcomes and engagement.
Industry: HealthTech
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