Product Manager Lead, Entertainment and Travel Ads (Mandarin Speaker)

TikTok
San Jose
Workplace: OnsiteFull timeFunction: Product ManagementExperience: 5+ yearsEducation: bachelorsSkills: ["Leadership","Mentorship","Customer obsession","Operational excellence","Cross-functional collaboration"]

Define and drive the product vision, strategy, and roadmap for TikTok’s Web Ads and Open-Loop E-Commerce advertising solutions serving travel, entertainment, and web advertisers. Own business outcomes like revenue growth, advertiser satisfaction, retention, and platform adoption. Lead and mentor product teams, partner with executive leadership across engineering, data science, sales, and marketing, and develop scalable, ML-powered advertising capabilities that improve ROAS while meeting privacy requirements.

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FursaFursa
TikTok
TikTok
1 month ago

Product Manager Lead, Entertainment and Travel Ads (Mandarin Speaker)

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Last checked: 10 hours agoStatus: Live

Job Summary

Define and drive the product vision, strategy, and roadmap for TikTok’s Web Ads and Open-Loop E-Commerce advertising solutions serving travel, entertainment, and web advertisers. Own business outcomes like revenue growth, advertiser satisfaction, retention, and platform adoption. Lead and mentor product teams, partner with executive leadership across engineering, data science, sales, and marketing, and develop scalable, ML-powered advertising capabilities that improve ROAS while meeting privacy requirements.
Location: San Jose
Workplace: Onsite
Employment Type: Full time
Job Function: Product Management
Seniority: Sr. Manager level

Key Responsibilities

  • •Define and lead the long-term product vision, strategy, and roadmap for Web Ads and Open-Loop E-Commerce solutions across travel, entertainment, and web advertiser segments.
  • •Own business outcomes including revenue growth, advertiser satisfaction, retention, and platform adoption while ensuring scalable product development.
  • •Build, mentor, and inspire high-performing product management teams and foster a culture of innovation and accountability.
  • •Partner with executive leadership and cross-functional stakeholders to align product investments with company objectives and market opportunities.
  • •Drive development of scalable, machine learning–powered advertising products that improve advertiser performance and maximize return on ad spend (ROAS).

Key Requirements

  • •Bachelor’s degree in Computer Science, Engineering, Mathematics, Statistics, or a related technical field.
  • •5+ years of product management experience leading advertising technology products and teams.
  • •Proven success defining product vision, strategy, and execution for large-scale advertising, monetization, or ML-driven products.
  • •Deep expertise in digital advertising ecosystem including ad delivery, targeting, attribution, optimization, and measurement.
  • •Fluency in English and Mandarin required, including proficiency in Mandarin for engaging Chinese-speaking partners and markets.
Experience:5+ yearsDigital advertisingAdvertising technologyMachine learningTravelEntertainmentE-commercePerformance marketing
Education:Bachelor's
Skills:LeadershipMentorshipCustomer obsessionOperational excellenceCross-functional collaboration
Languages:EnglishMandarin
Tech Stack:Machine learningMLROAS

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn