Brand Designer, Product Launches

Figma
San Francisco, New York
Workplace: HybridFull timeUSD 127,000 - 269,000 annuallyFunction: Design (Product/UX/UI/Visual)Skills: ["Visual direction","Autonomous execution","Narrative thinking","Collaboration","Craft and clarity"]

Own the visual direction for Figma’s product launch storytelling—turning product strategy, market context, and feature complexity into storyboards and styleframes that feel clear, emotional, and craft-driven. Partner with product marketing, strategists, copywriters, designers, product designers, and motion designers to build narrative-driven assets end-to-end. Evolve Figma’s visual storytelling system and push new launch formats from concept to final delivery.

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FursaFursa
Figma
Figma
3 days ago

Brand Designer, Product Launches

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Job Summary

Own the visual direction for Figma’s product launch storytelling—turning product strategy, market context, and feature complexity into storyboards and styleframes that feel clear, emotional, and craft-driven. Partner with product marketing, strategists, copywriters, designers, product designers, and motion designers to build narrative-driven assets end-to-end. Evolve Figma’s visual storytelling system and push new launch formats from concept to final delivery.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)

Key Responsibilities

  • •Turn product strategy, market context, and feature complexity into storyboards and styleframes that carry the launch story.
  • •Partner with copywriters, designers, motion designers, strategists, and producers to build narrative-driven assets across launches.
  • •Evolve Figma’s visual storytelling system and apply it consistently across launch moments.
  • •Own visual direction on launch storytelling projects from early concepting to final delivery.
  • •Push new visual formats and directions, driving improvements beyond the existing playbook.

Pay and Benefits

Salary: USD 127,000 - 269,000 annually
Equity and Bonus:Equity
Perks:EquityHealth InsuranceDentalVisionRetirement BenefitsParental LeavePaid Leave

Key Requirements

  • •A portfolio showing strong visual point-of-view carried through to finished execution, including examples of styleframes, storyboards, and concepting.
  • •Experience distilling a business or strategy brief into a single compelling idea and driving it through execution.
  • •Experience collaborating with motion designers, production teams, product marketing teams, and product design teams.
  • •A strong sense of composition, color, and pacing, especially for motion contexts, used to create clarity.
  • •Proficiency in Figma (After Effects a plus, but not required).
Skills:Visual directionAutonomous executionNarrative thinkingCollaborationCraft and clarity
Languages:English
Tech Stack:FigmaAfter Effects

Company Brief

Figma
Design collaboration platform for teams that enables interface design, prototyping, and real-time collaboration in the browser. Figma streamlines product design workflows, handoff to developers, and design system management for organizations of all sizes.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn