Marketing Analyst

Lucanet
Germany
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Ownership","Analytical thinking","Data-driven decision-making","Stakeholder communication","Budget management"]

Own how the marketing team measures performance and financial impact, building a unified reporting view for leadership across brand, demand generation, content, product marketing, events, and communications. Partner with RevOps to connect marketing activity to pipeline and revenue outcomes. Drive quarterly and annual budget setting, track spend and vendor contracts, and develop dashboards that turn complex marketing data into clear decisions on investment and prioritization.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Lucanet
Lucanet
1 day ago

Marketing Analyst

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own how the marketing team measures performance and financial impact, building a unified reporting view for leadership across brand, demand generation, content, product marketing, events, and communications. Partner with RevOps to connect marketing activity to pipeline and revenue outcomes. Drive quarterly and annual budget setting, track spend and vendor contracts, and develop dashboards that turn complex marketing data into clear decisions on investment and prioritization.
Location: Germany
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build and maintain a unified performance view across marketing disciplines as a single source of truth.
  • •Analyze marketing data to identify trends, risks, and opportunities, and recommend actions.
  • •Lead the annual and quarterly budget-setting process across marketing sub-teams.
  • •Track and govern marketing spend, reconciling with Finance and holding function leads accountable.
  • •Design dashboards and recurring reporting for marketing leadership and cross-functional stakeholders.

Pay and Benefits

Perks:Remote WorkLearning BudgetPaid LeavePension SupportVolunteer DaysWellness Stipend

Key Requirements

  • •Own the marketing budget end to end, including forecasting, allocation, tracking, and reconciling actuals with Finance.
  • •Build a unified performance view across multiple marketing functions, replacing fragmented reporting with a single source of truth.
  • •Partner with RevOps, sales operations, or finance to connect marketing activity to pipeline and revenue outcomes.
  • •Analyze marketing data proactively to surface trends and risks and recommend next steps.
  • •Distill complex data into clear recommendations for non-analytical stakeholders.
Experience:B2B SaaS
Skills:OwnershipAnalytical thinkingData-driven decision-makingStakeholder communicationBudget management
Languages:English

Company Brief

Lucanet
Develops financial performance management software for consolidation, planning, reporting, and analytics. Lucanet provides solutions for finance teams in mid-market and enterprise organizations to streamline closing processes and improve financial transparency.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Bootstrapped
Headquarters: Berlin, Germany
Founded: 1999
WebsiteLinkedIn