Marketing Lead

kapa.ai
Denmark
Workplace: OnsiteFull timeUSD 70,000 - 110,000 annuallyFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Writing","Communication","Strategic thinking","Content marketing"]

Lead Kapa.ai's inbound growth engine to generate qualified leads and sales opportunities for account executives. You’ll design and execute messaging, build a cohesive content machine across multiple channels (website, blog, LinkedIn, newsletters, SEO, paid ads), and manage contractors while producing content yourself. The role emphasizes B2B SaaS/developer tools focus, strong writing, and analytics-driven marketing strategies.

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FursaFursa
kapa.ai
kapa.ai
9 months ago

Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Lead Kapa.ai's inbound growth engine to generate qualified leads and sales opportunities for account executives. You’ll design and execute messaging, build a cohesive content machine across multiple channels (website, blog, LinkedIn, newsletters, SEO, paid ads), and manage contractors while producing content yourself. The role emphasizes B2B SaaS/developer tools focus, strong writing, and analytics-driven marketing strategies.
Location: Denmark
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Design and execute a comprehensive inbound marketing strategy that drives qualified leads
  • •Craft messaging frameworks tailored to technical audiences and their pain points
  • •Produce and optimize content across key channels: website copy, blog posts, LinkedIn content, newsletters, customer case studies, SEO-optimized articles, and paid ad campaigns
  • •Manage a network of contractors while also creating high-quality content yourself when needed
  • •Collaborate with cross-functional teams to align marketing with sales enablement and ICP targeting

Pay and Benefits

Salary: USD 70,000 - 110,000 annually
Equity and Bonus:Equity

Key Requirements

  • •Inbound marketing experience and the ability to design and execute a full funnel strategy that generates qualified leads
  • •Strong writing skills and the ability to translate technical concepts into compelling narratives
  • •Experience building and scaling inbound marketing programs, ideally in B2B SaaS or developer tools
  • •Hands-on experience managing multiple content channels and contractors simultaneously
  • •Experience with SEO, paid advertising, and marketing analytics
Experience:3+ yearsB2B SaaSDeveloper toolsInbound marketing
Skills:WritingCommunicationStrategic thinkingContent marketing
Tech Stack:SEOPaid advertisingMarketing analytics

Company Brief

kapa.ai
Provides AI-powered document processing and workflow automation tools to extract data, automate tasks, and improve operational efficiency for businesses.
Industry: Enterprise Software
Website