Yum! Brands

2 months ago

Marketing Manager – North Asia

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Lead regional marketing strategy across digital, CRM, and brand initiatives for Pizza Hut North Asia franchise markets (7 markets, incl. Japan, Korea, Taiwan, Hong Kong, Vietnam, Myanmar and Mongolia). Collaborate with the Marketing Director and franchise teams to drive sustainable sales growth, brand equity, and customer engagement through integrated campaigns, digital-first initiatives, and data-driven insights.

Location: Singapore

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Bring the Brand to Life by translating global Pizza Hut brand strategy into locally resonant campaigns that align with business priorities and engage franchise partners.
•Champion Digital & Customer Growth through performance marketing, CRM, loyalty, and app engagement to drive digital-first marketing across markets.
•Raise the Bar on Campaign Excellence by guiding the creation and localization of campaigns, sharing best practices, and elevating execution standards.
•Lead with Insight by leveraging internal data and external research to shape strategy with consumer behavior, competitive intelligence, and performance trends.
•Be a True Franchise Partner by coaching and collaborating with franchise marketing teams, sharing success stories, and fostering a culture of curiosity and brand love.

Key Requirements

•10+ years in Marketing, Digital, Brand Management, or Commercial roles in consumer-facing businesses (ideally in QSR, retail, FMCG, or food delivery).
•Proven track record driving growth via integrated marketing, digital, CRM/loyalty, and customer engagement.

Experience:MarketingDigitalFmcgConsumer-facing

Education:Bachelor's

Skills:CommunicationCollaborationProblem-solvingStakeholder-managementPresentation

Languages:English

Tech Stack:CRMGoogle AnalyticsOmnichannelData analyticsPerformance marketing

Company Brief

Yum! Brands

Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.

Industry: Restaurants & Food Service

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Louisville, United States

Founded: 1997

Glassdoor: 3.7

Website LinkedIn Glassdoor

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Yum! Brands

2 months ago

Marketing Manager – North Asia

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: Singapore

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Bring the Brand to Life by translating global Pizza Hut brand strategy into locally resonant campaigns that align with business priorities and engage franchise partners.
•Champion Digital & Customer Growth through performance marketing, CRM, loyalty, and app engagement to drive digital-first marketing across markets.
•Raise the Bar on Campaign Excellence by guiding the creation and localization of campaigns, sharing best practices, and elevating execution standards.
•Lead with Insight by leveraging internal data and external research to shape strategy with consumer behavior, competitive intelligence, and performance trends.
•Be a True Franchise Partner by coaching and collaborating with franchise marketing teams, sharing success stories, and fostering a culture of curiosity and brand love.

Key Requirements

•10+ years in Marketing, Digital, Brand Management, or Commercial roles in consumer-facing businesses (ideally in QSR, retail, FMCG, or food delivery).
•Proven track record driving growth via integrated marketing, digital, CRM/loyalty, and customer engagement.

Experience:MarketingDigitalFmcgConsumer-facing

Education:Bachelor's

Skills:CommunicationCollaborationProblem-solvingStakeholder-managementPresentation

Languages:English

Tech Stack:CRMGoogle AnalyticsOmnichannelData analyticsPerformance marketing

Company Brief

Yum! Brands

Industry: Restaurants & Food Service

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Louisville, United States

Founded: 1997

Glassdoor: 3.7

Website LinkedIn Glassdoor