Senior Marketing Manager

inDrive
Kuala Lumpur
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Hands-on execution","Data-driven mindset","Creativity","Communication","Cross-functional collaboration","Ability to work in ambiguity","Fast iteration"]

Launch and scale the Darkstores vertical in a new Southeast Asian market by owning end-to-end marketing campaigns from insights and concepts through execution, optimization, and measurement. Partner with Product and CRM teams to shape in-app placements, user journeys, and communication strategies, while driving offline and on-ground branding with local activations. Use experimentation and performance tracking to iterate quickly and define the brand’s presence.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
inDrive
inDrive
3 hours ago

Senior Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Launch and scale the Darkstores vertical in a new Southeast Asian market by owning end-to-end marketing campaigns from insights and concepts through execution, optimization, and measurement. Partner with Product and CRM teams to shape in-app placements, user journeys, and communication strategies, while driving offline and on-ground branding with local activations. Use experimentation and performance tracking to iterate quickly and define the brand’s presence.
Location: Kuala Lumpur
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Launch and grow the Darkstores vertical in a new market, from early tests to scalable marketing activities.
  • •Own end-to-end marketing campaigns: insights, concepts, execution, optimization, and performance tracking.
  • •Partner with Product to shape in-app placements, messages, and user flows.
  • •Collaborate with CRM teams to design mechanics, communication strategies, and user journeys.
  • •Develop offline and on-ground branding initiatives with local teams, track performance, and run experiments to iterate quickly.

Pay and Benefits

Perks:Learning BudgetMentoringVolunteeringLanguage Courses

Key Requirements

  • •Experience in marketing, growth, or brand roles within consumer apps, e-commerce, delivery, or marketplaces.
  • •Hands-on execution across multiple channels (digital, CRM, in-app, offline).
  • •Experience promoting products in Southeast Asian markets is a strong plus.
  • •Comfort working in a matrix/cross-functional environment with Product, CRM, Analytics, Ops, and local teams.
  • •Data-driven mindset with creativity, strong communication, and ability to work in ambiguity; fluent English.
Experience:Consumer appsE-commerceDeliveryMarketplacesSoutheast AsiaCRMIn-app
Skills:Hands-on executionData-driven mindsetCreativityCommunicationCross-functional collaborationAbility to work in ambiguityFast iteration
Languages:English

Company Brief

inDrive
A ride-hailing and mobility platform that lets passengers and drivers negotiate fares directly in real time. It also offers intercity travel, courier, and delivery services in multiple countries.
Industry: Mobility Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Mountain View, United States
Founded: 2013
WebsiteLinkedIn