Product Marketing Lead, Consumer Subscriptions

OpenAI
San Francisco
Workplace: HybridFull timeUSD 284,000 - 315,000 annuallyFunction: Marketing & GrowthSkills: ["Strategic judgment","Cross-functional collaboration","Clear communication","Evidence-based decision-making","Mentoring"]

Lead product marketing for ChatGPT’s consumer subscription portfolio (Go, Plus, Pro), shaping how customers discover, adopt, and upgrade paid plans. Partner with Product, Pricing, and Growth to define audiences, positioning, and value propositions, translating customer, market, and behavioral insights into evidence-backed pricing and packaging recommendations. Own go-to-market and customer stories across ChatGPT.com and OpenAI.com, driving free-to-paid conversion through coordinated launches, education, and international adaptation.

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FursaFursa
OpenAI
OpenAI
2 days ago

Product Marketing Lead, Consumer Subscriptions

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Last checked: 22 hours agoStatus: Live

Job Summary

Lead product marketing for ChatGPT’s consumer subscription portfolio (Go, Plus, Pro), shaping how customers discover, adopt, and upgrade paid plans. Partner with Product, Pricing, and Growth to define audiences, positioning, and value propositions, translating customer, market, and behavioral insights into evidence-backed pricing and packaging recommendations. Own go-to-market and customer stories across ChatGPT.com and OpenAI.com, driving free-to-paid conversion through coordinated launches, education, and international adaptation.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead product marketing strategy for ChatGPT’s consumer subscriptions (Go, Plus, Pro), shaping how customers discover and adopt paid plans.
  • •Partner with Product, Pricing, and Growth to define audiences, positioning, value propositions, and priority use cases for each plan.
  • •Translate customer, competitive, market, and behavioral insights into evidence-backed recommendations for pricing, packaging, and product decisions.
  • •Own integrated campaigns and the customer story across pricing and plan pages on ChatGPT.com and OpenAI.com, supporting awareness through consideration and trial.
  • •Develop launch and adoption strategies, coordinating pricing and plan changes with multiple partners and lifecycle teams to reinforce each plan’s value.

Pay and Benefits

Salary: USD 284,000 - 315,000 annually
Equity and Bonus:Equity
Perks:Relocation

Key Requirements

  • •Have led product marketing for consumer subscriptions and been accountable for quarterly growth and monetization targets, including paid adoption and free-to-paid conversion.
  • •Bring sound judgment on monetization, pricing, and packaging, collaborating with Product, Pricing, and Growth to balance customer value and business needs.
  • •Turn customer research, market signals, competitive analysis, and behavioral data into actionable positioning and product recommendations.
  • •Develop compelling premium positioning and value propositions that clearly communicate why distinct paid plans matter to customers.
  • •Lead complex launches and coordinated plan changes across multiple partners, workstreams, and customer-facing surfaces.
Experience:Consumer subscriptions
Skills:Strategic judgmentCross-functional collaborationClear communicationEvidence-based decision-makingMentoring

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALL·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
WebsiteLinkedInGlassdoor