Assistant PR & Influencer Marketing Manager - APAC

Huda Beauty
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Relationship-building","Written communication","Verbal communication","Organization","Detail-oriented"]

Support and execute PR and influencer marketing strategies across APAC with a strong focus on Korea. Plan and coordinate influencer initiatives, press outreach, seeding and gifting programs, and manage content review for brand alignment. Build and coordinate relationships with influencers, media, retailers, and agencies, track deliverables and performance, and provide insights to optimize campaigns. Lead PR events and activations as needed while maintaining databases, budgets, and reporting.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Huda Beauty
Huda Beauty
3 days ago

Assistant PR & Influencer Marketing Manager - APAC

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Support and execute PR and influencer marketing strategies across APAC with a strong focus on Korea. Plan and coordinate influencer initiatives, press outreach, seeding and gifting programs, and manage content review for brand alignment. Build and coordinate relationships with influencers, media, retailers, and agencies, track deliverables and performance, and provide insights to optimize campaigns. Lead PR events and activations as needed while maintaining databases, budgets, and reporting.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Support or lead planning and execution of PR and influencer marketing initiatives across APAC, with emphasis on Korea.
  • •Assist with or manage influencer gifting, seeding programs, press outreach, and campaign rollouts while ensuring alignment with brand messaging.
  • •Identify, engage, and manage relationships with influencers, content creators, press, retailers, and PR agencies; coordinate outreach, contracts, deliverables, timelines, and follow-ups.
  • •Review influencer content for brand consistency, track deliverables and posting schedules, and monitor performance and engagement; analyze results and provide optimization insights.
  • •Maintain influencer databases, trackers, budgets, and campaign reports; manage purchase orders, invoices, and budget tracking for PR and events under assigned scope.

Pay and Benefits

Perks:Medical CoverageDentalVisionEmployee Discounts

Key Requirements

  • •4–7+ years of PR and/or influencer marketing experience.
  • •Experience working with a PR agency or managing PR agency relationships is strongly preferred.
  • •Bachelor’s degree in Marketing, Communications, or related field is preferred.
  • •Fluency in Korean (reading & writing) and English, with deep knowledge of Korean culture and consumer behavior.
  • •Proficiency with influencer management and analytics tools (e.g. Traackr, Tribe Dynamics) and Microsoft Office (Excel & PowerPoint).
Experience:4+ years
Education:Bachelor's in Marketing, Communications, or a related field
Skills:Relationship-buildingWritten communicationVerbal communicationOrganizationDetail-oriented
Languages:KoreanEnglish
Tech Stack:TraackrTribe DynamicsMicrosoft Office SuiteExcelPowerPoint

Company Brief

Huda Beauty
Global cosmetics brand founded by Huda Kattan in 2013, known for makeup products (lashes, foundations, palettes, lip products) and a strong social-media-driven community and retail presence worldwide.
Industry: Beauty & Personal Care
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Dubai, United Arab Emirates
Founded: 2013
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor