Trade Marketing Manager Modern Trade, Egypt

Reckitt
Cairo
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Leadership","Collaboration","Influencing","Consultative Selling","Sales negotiation"]

Lead trade marketing for Modern Trade in Egypt, driving category growth through 4P planning, go-to-market execution, and in-store promotion strategies. Collaborate with sales, marketing, supply chain, and logistics to deliver central and local promotions across gulf markets. Use commercial data (e.g., Nielsen and EPOS) to analyze market share, distribution gaps, and POSM spending, and support demand planning, forecasting, planograms, and channel activation programs.

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FursaFursa
Reckitt
Reckitt
1 week ago

Trade Marketing Manager Modern Trade, Egypt

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Last checked: 6 hours agoStatus: Live

Job Summary

Lead trade marketing for Modern Trade in Egypt, driving category growth through 4P planning, go-to-market execution, and in-store promotion strategies. Collaborate with sales, marketing, supply chain, and logistics to deliver central and local promotions across gulf markets. Use commercial data (e.g., Nielsen and EPOS) to analyze market share, distribution gaps, and POSM spending, and support demand planning, forecasting, planograms, and channel activation programs.
Location: Cairo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Collaborate with sales and marketing on go-to-market plans, product launches, and in-store execution and promotional activities.
  • •Use commercial and marketing data to shape decisions, build sales narratives, and support category growth analysis and forecasting.
  • •Coordinate and execute central and local promotions across gulf markets with brand teams, supply chain, and logistics.
  • •Analyze Modern Trade market share using Nielsen and EPOS data to identify distribution gaps and competitive insights.
  • •Build planograms, support demand planning, and manage POSM spend optimization while raising POs and tracking payments.
Travel: Medium travel

Pay and Benefits

Perks:Life InsuranceEmployee AssistanceParental Benefits

Key Requirements

  • •Strong understanding of 4P planning and performance.
  • •Minimum 5 years of FMCG experience in Sales, Trade Marketing, Marketing, Operations, or Key Account Management.
  • •Experience monitoring activations and deployment plans, reporting variances, and proposing corrective actions.
  • •Ability to track Big Bet deliverables and assess impact on brands/segments using sales metrics.
  • •Minimum bachelor’s degree level ideally in a business-related subject from a recognized university.
Experience:FMCG
Skills:LeadershipCollaborationInfluencingConsultative SellingSales negotiation
Tech Stack:EcommerceNielsenEPOSPOSM

Company Brief

Reckitt
Global consumer goods company producing health, hygiene, and home products across well-known brands. Operates in multiple markets offering over-the-counter health, personal care, and household cleaning products to consumers worldwide.
Industry: FMCG
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Slough, United Kingdom
Founded: 1999
WebsiteLinkedIn