1 day ago

Product Marketing Manager - TikTok Operations

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Own end-to-end product marketing campaigns for professional creators, turning product priorities into high-quality paid initiatives that run on and off platform (TikTok, YouTube, Reddit). Drive awareness, perception, and lower-funnel outcomes like adoption and usage using performance insights. Write campaign briefs, review scripts and creative, manage agency execution, and optimize messaging, creative, and targeting based on metrics and learnings.

Location: Los Angeles

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own product marketing campaigns end to end, planning and executing paid campaigns tied to creator product awareness, perception, and adoption across on- and off-platform channels.
•Drive scale and performance across top-of-funnel (awareness, perception) and lower-funnel (product adoption, usage) outcomes.
•Lead creative and agency execution by writing briefs, reviewing scripts and creative, and managing agencies while staying hands-on.
•Optimize campaigns based on results by monitoring core metrics and adjusting messaging, creative, and targeting using learnings.
•Coordinate and document cross-functional work with Product, Comms, and Creator Marketing Teams to align priorities and capture learnings for future campaigns.

Key Requirements

•5+ years of experience in product marketing, performance marketing, or paid campaign execution.
•Proven experience running paid campaigns for products (tech, platforms, tools, or creator products).
•Strong understanding of creator-style, product-led creative (not traditional brand ads).
•Experience managing agencies and external partners.
•Comfort working with data, metrics, and performance insights to inform decisions.

Experience:5+ yearsCreator economyMediaEntertainmentPlatformsPerformance marketingPaid campaignsCreator products

Skills:Project managementCross-functional coordinationData-driven decision-makingOrganizationCreative briefing

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

1 day ago

Product Marketing Manager - TikTok Operations

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: Los Angeles

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own product marketing campaigns end to end, planning and executing paid campaigns tied to creator product awareness, perception, and adoption across on- and off-platform channels.
•Drive scale and performance across top-of-funnel (awareness, perception) and lower-funnel (product adoption, usage) outcomes.
•Lead creative and agency execution by writing briefs, reviewing scripts and creative, and managing agencies while staying hands-on.
•Optimize campaigns based on results by monitoring core metrics and adjusting messaging, creative, and targeting using learnings.
•Coordinate and document cross-functional work with Product, Comms, and Creator Marketing Teams to align priorities and capture learnings for future campaigns.

Key Requirements

•5+ years of experience in product marketing, performance marketing, or paid campaign execution.
•Proven experience running paid campaigns for products (tech, platforms, tools, or creator products).
•Strong understanding of creator-style, product-led creative (not traditional brand ads).
•Experience managing agencies and external partners.
•Comfort working with data, metrics, and performance insights to inform decisions.

Experience:5+ yearsCreator economyMediaEntertainmentPlatformsPerformance marketingPaid campaignsCreator products

Skills:Project managementCross-functional coordinationData-driven decision-makingOrganizationCreative briefing

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn