Senior Director of Brand Marketing

Lemonade
Tel Aviv
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Leadership","Analytical mindset","Storytelling","Copywriting","Mentoring"]

Lead creative strategy, global narrative, and brand positioning at the center of the marketing team. Own brand strategy end-to-end (positioning, narrative, voice, standards), direct flagship campaigns from concept through launch, and develop experiential activations tied to product moments. Drive European market entry growth (UK, France, Netherlands) through localization and cultural adaptation, manage brand health KPIs, and build/lead the brand and creative team while overseeing campaign production and operations.

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Lemonade
Lemonade
1 month ago

Senior Director of Brand Marketing

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Last checked: 22 hours agoStatus: Live

Job Summary

Lead creative strategy, global narrative, and brand positioning at the center of the marketing team. Own brand strategy end-to-end (positioning, narrative, voice, standards), direct flagship campaigns from concept through launch, and develop experiential activations tied to product moments. Drive European market entry growth (UK, France, Netherlands) through localization and cultural adaptation, manage brand health KPIs, and build/lead the brand and creative team while overseeing campaign production and operations.
Location: Tel Aviv
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own brand strategy end-to-end, including positioning, narrative, voice, and creative standards, and act as the internal authority on what is on-brand globally.
  • •Lead flagship brand campaigns from creative concepting through launch, including director selection, external studio management, and founder feedback loops.
  • •Concept and deliver non-traditional brand activations and experiential marketing tied to product moments.
  • •Drive brand strategy for market entry and growth in Europe (UK, France, Netherlands), including campaign localization, influencer briefs, and cultural adaptation.
  • •Build and lead the brand and creative team, set the creative bar, run senior hiring, mentor creative talent, and oversee campaign production and operations.

Key Requirements

  • •Extensive leadership experience in brand marketing, brand strategy, or creative direction at a top-tier consumer brand or agency.
  • •Proven track record bringing major, flagship brand campaigns to life from concept through launch, including work with external directors and production teams.
  • •Experience scaling brand footprints internationally with strong understanding of cultural nuance and market localization.
  • •Analytical mindset managing brand health programs and connecting creative metrics to business outcomes.
  • •Strong leadership skills with a track record of hiring, mentoring, and inspiring senior creative talent.
Experience:Consumer brandBrand marketingInternational marketingCreative directionInsurance
Skills:LeadershipAnalytical mindsetStorytellingCopywritingMentoring
Tech Stack:AI

Company Brief

Lemonade
Lemonade is a technology-first insurance carrier that uses AI and behavioral economics to offer renters, homeowners, pet, car, and life insurance with instant underwriting and claims, and a social-impact 'Giveback' model donating leftover premiums to nonprofits.
Industry: InsurTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 2015
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor