Growth - Digital Marketing (Business)

OpenAI
San Francisco, New York
Workplace: HybridFull timeUSD 239,000 - 342,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Analytical and measurement skills","Stakeholder management","Communication","Test-and-learn mindset","Rapid iteration"]

Own and scale B2B acquisition for OpenAI’s Growth team by defining paid channel strategy across Paid Search, Paid Social, Programmatic, and Affiliate. Build programs across self-serve, product-led, and sales-assisted motions, partnering with Sales and GTM to align campaigns to revenue priorities and launches. Drive full-funnel performance from demand capture through activation, pipeline, conversion, expansion, and long-term customer value using rigorous measurement and experimentation.

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FursaFursa
OpenAI
OpenAI
1 month ago

Growth - Digital Marketing (Business)

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Last checked: 16 hours agoStatus: Live

Job Summary

Own and scale B2B acquisition for OpenAI’s Growth team by defining paid channel strategy across Paid Search, Paid Social, Programmatic, and Affiliate. Build programs across self-serve, product-led, and sales-assisted motions, partnering with Sales and GTM to align campaigns to revenue priorities and launches. Drive full-funnel performance from demand capture through activation, pipeline, conversion, expansion, and long-term customer value using rigorous measurement and experimentation.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own global paid channel strategy for B2B audiences across Paid Search, Paid Social, Programmatic, Affiliate, and other channels including planning, forecasting, budget pacing, audience design, and performance management.
  • •Build and optimize acquisition programs across self-serve, product-led, and sales-assisted motions, adapting strategy to segment, use case, buyer, and funnel stage.
  • •Partner with Sales and GTM to align campaigns with revenue priorities, product launches, solution plays, account segments, and regional opportunities.
  • •Optimize full-funnel performance from demand capture through activation, pipeline, conversion, expansion, and long-term customer value.
  • •Drive experimentation and incrementality measurement, translating results into scalable playbooks and building AI-enabled creative, targeting, reporting, and optimization workflows.

Pay and Benefits

Salary: USD 239,000 - 342,000 annually
Equity and Bonus:Equity

Key Requirements

  • •8+ years of B2B growth, demand generation, or performance marketing experience in high-growth technology or subscription businesses.
  • •6+ years of hands-on experience leading paid marketing across Paid Search, Paid Social, Programmatic, and Affiliate at both strategic and operational levels.
  • •Track record launching, scaling, and optimizing B2B paid programs with clear impact on qualified demand, pipeline, or revenue.
  • •Experience marketing across self-serve, product-led, and sales-assisted journeys and adapting programs for SMB, mid-market, and enterprise segments.
  • •Strong analytical and measurement skills across experimentation, incrementality, attribution, lead/account quality, pipeline, and unit economics.
Experience:8+ yearsB2BDemand generationPerformance marketingSubscription businessesHigh-growth technology
Skills:Analytical and measurement skillsStakeholder managementCommunicationTest-and-learn mindsetRapid iteration
Tech Stack:Paid SearchPaid SocialProgrammaticAffiliateCRMMarketing automationIntentAttributionBIExperimentationIncrementality measurementTargetingReportingOptimization workflows

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALL·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
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