Procter & Gamble

1 month ago

Director of Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Lead brand strategy and marketing execution for First Aid Beauty across global markets. Drive brand vision, oversee cross-functional teams (Global Product Development, Regional Brand Marketing, Communications, Media, Social, PR, Influencer, Digital Marketing, Consumer Engagement), and partner with executives to grow brand love, launch award-winning products, and optimize P&L across North America and international markets.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Refine and re-invigorate the brand story and its positioning through new product formulations, creative assets, etc.
•Crystallize the brand vision and develop a bold brand-centric strategy that articulates a specific brand voice and positioning in an effort to modernize.
•Oversee teams across multiple functions ensuring effective collaboration in support of flawless orchestration in North America and abroad.
•Ensure clear vision around brand purpose and brand ambition.
•Ensure the integrity of First Aid Beauty’s brand identity across all consumer touchpoints.
•Lead Global Product Development organization. Enable award-winning new product development true to the brand anatomy while ensuring global product compliance.
•Work hand-in-hand with the Director of Creative to ensure in-house creative design studio capable to produce consistent on-equity creative content in all touchpoints
•Understand customer behavior and expectations to anticipate consumer needs and design programs and messaging that resonate and connect authentically.
•Understand the media landscape and think forward for future media models that can enable a competitive advantage for First Aid Beauty.
•Understand the global retail landscape to design marketing and customer acquisition/retention strategies to grow the brand and meet sales and profit targets.
•Manage P&L and build a well-thought-out budget. Adapt and optimize in support of profit targets.
•Oversee the analysis of customer insights, consumer trends, market analysis, and marketing best practices that build successful strategies.
•Liaise with corporate partners and leaders to learn and share best practices.
•Be the face of the brand to industry press / media and role model the brand equity to external stakeholders.

Travel: Medium travel

Key Requirements

•10+ years’ experience in marketing or brand management with exposure to key cross-functional partners (e.g., finance, operations, legal, HR) and experience across brand fundamentals (media, PR, creative, product development)
•Previous Beauty (preferably skincare), as well as Consumer packaged goods experience required
•Bachelor's degree in Business, Marketing, Communications, or equivalent is preferred
•Strong knowledge of global markets and management of global brand programs
•Demonstrated people leadership experience with proven ability to grow & develop outstanding talent

Experience:10+ yearsBeautySkincareCPG

Education:Bachelor's

Skills:LeadershipCommunicationStrategic thinkingCollaborationData-driven decisions

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Procter & Gamble

Procter & Gamble is a global consumer goods company that develops, manufactures, and markets branded household, personal care, and health products across categories like beauty, grooming, health care, fabric & home care, and baby & family care.

Industry: Consumer Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Cincinnati, United States

Founded: 1837

Website LinkedIn

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Procter & Gamble

1 month ago

Director of Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Refine and re-invigorate the brand story and its positioning through new product formulations, creative assets, etc.
•Crystallize the brand vision and develop a bold brand-centric strategy that articulates a specific brand voice and positioning in an effort to modernize.
•Oversee teams across multiple functions ensuring effective collaboration in support of flawless orchestration in North America and abroad.
•Ensure clear vision around brand purpose and brand ambition.
•Ensure the integrity of First Aid Beauty’s brand identity across all consumer touchpoints.
•Lead Global Product Development organization. Enable award-winning new product development true to the brand anatomy while ensuring global product compliance.
•Work hand-in-hand with the Director of Creative to ensure in-house creative design studio capable to produce consistent on-equity creative content in all touchpoints
•Understand customer behavior and expectations to anticipate consumer needs and design programs and messaging that resonate and connect authentically.
•Understand the media landscape and think forward for future media models that can enable a competitive advantage for First Aid Beauty.
•Understand the global retail landscape to design marketing and customer acquisition/retention strategies to grow the brand and meet sales and profit targets.
•Manage P&L and build a well-thought-out budget. Adapt and optimize in support of profit targets.
•Oversee the analysis of customer insights, consumer trends, market analysis, and marketing best practices that build successful strategies.
•Liaise with corporate partners and leaders to learn and share best practices.
•Be the face of the brand to industry press / media and role model the brand equity to external stakeholders.

Travel: Medium travel

Key Requirements

•10+ years’ experience in marketing or brand management with exposure to key cross-functional partners (e.g., finance, operations, legal, HR) and experience across brand fundamentals (media, PR, creative, product development)
•Previous Beauty (preferably skincare), as well as Consumer packaged goods experience required
•Bachelor's degree in Business, Marketing, Communications, or equivalent is preferred
•Strong knowledge of global markets and management of global brand programs
•Demonstrated people leadership experience with proven ability to grow & develop outstanding talent

Experience:10+ yearsBeautySkincareCPG

Education:Bachelor's

Skills:LeadershipCommunicationStrategic thinkingCollaborationData-driven decisions

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Procter & Gamble

Industry: Consumer Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Cincinnati, United States

Founded: 1837

Website LinkedIn