Social Strategy Manager, Brand Social

Spotify
Los Angeles, New York
Workplace: OnsiteFull timeUSD 113,311 - 161,873 annuallyFunction: Strategy & Corporate DevelopmentSkills: ["Strategic thinking","Relationship building","Editorial judgment","Cross-functional communication","Operational execution"]

Own end-to-end social strategy for Spotify’s global brand campaigns and cultural moments, translating integrated marketing plans into platform-native social experiences. Lead multiple cross-functional workstreams from brief through execution with creative and partner teams, including agencies. Build editorial programming, capture content for live and experiential events, define success metrics with analytics partners, and use learnings to strengthen always-on and campaign performance across Instagram, TikTok, X, Reddit, Threads, YouTube, WhatsApp, and more.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Spotify
Spotify
1 day ago

Social Strategy Manager, Brand Social

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 32 minutes agoStatus: Live

Job Summary

Own end-to-end social strategy for Spotify’s global brand campaigns and cultural moments, translating integrated marketing plans into platform-native social experiences. Lead multiple cross-functional workstreams from brief through execution with creative and partner teams, including agencies. Build editorial programming, capture content for live and experiential events, define success metrics with analytics partners, and use learnings to strengthen always-on and campaign performance across Instagram, TikTok, X, Reddit, Threads, YouTube, WhatsApp, and more.
Location: Los Angeles, New York
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Own end-to-end social strategy for high-impact global brand campaigns, partnerships, flagship programs, and cultural moments from development and launch through post-campaign learning.
  • •Translate integrated marketing strategies into social-first approaches native to each platform while supporting broader marketing and business objectives.
  • •Lead multiple complex social workstreams from brief through execution, aligning timelines, deliverables, approvals, dependencies, and decisions across teams and agencies.
  • •Collaborate with internal creative, comms, and partner teams to shape social briefs and provide actionable feedback throughout creative development to meet Spotify’s quality bar.
  • •Define success metrics and evaluate performance for campaigns and always-on programming, then turn learnings into stronger future strategies.

Pay and Benefits

Salary: USD 113,311 - 161,873 annually
Equity and Bonus:Equity
Perks:Health Insurance401kPaid ParentalPaid LeavePaid Flexible

Key Requirements

  • •7+ years of experience in owned and earned social media strategy or a related strategic role for global consumer, entertainment, technology, or media brands.
  • •Led social strategy for integrated marketing campaigns with multiple internal and external stakeholders.
  • •Able to translate strategy into an executable plan and drive complex, cross-functional work from ambiguity through delivery.
  • •Understands how social contributes across the marketing funnel and how campaigns evolve beyond launch into ongoing audience participation.
  • •Strong editorial instincts with the ability to balance long-term planning with real-time decision-making; comfort using social analytics to define KPIs and inform decisions.
Experience:ConsumerEntertainmentTechnologyMediaGlobal brands
Skills:Strategic thinkingRelationship buildingEditorial judgmentCross-functional communicationOperational execution
Tech Stack:InstagramTikTokXRedditThreadsYouTubeWhatsApp

Company Brief

Spotify
Provides a music, podcast and audio streaming service offering on-demand access to millions of tracks and podcasts, personalized recommendations, and advertising and subscription-based tiers for listeners and creators worldwide.
Industry: Streaming Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Stockholm, Sweden
Founded: 2006
Glassdoor
Glassdoor: 4.1
WebsiteLinkedInGlassdoor