Senior Manager, Growth Marketing

Stepful
New York
Workplace: HybridFull timeUSD 140,000 - 160,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Data-driven decision-making","Project management","Communication","Attention to detail","Analytical thinking"]

Own end-to-end paid media strategy and growth for key acquisition channels, driving performance across Meta, Google, YouTube, and emerging platforms. Build and run a continuous testing roadmap across audiences, creative, messaging, and landing pages, manage a Search agency, and monitor CAC/ROI daily. Lead weekly KPI reporting and partner with creative teams to produce high-performing video and UGC assets, translating data into clear narratives and growth experiments.

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FursaFursa
Stepful
Stepful
1 month ago

Senior Manager, Growth Marketing

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Last checked: 3 hours agoStatus: Live

Job Summary

Own end-to-end paid media strategy and growth for key acquisition channels, driving performance across Meta, Google, YouTube, and emerging platforms. Build and run a continuous testing roadmap across audiences, creative, messaging, and landing pages, manage a Search agency, and monitor CAC/ROI daily. Lead weekly KPI reporting and partner with creative teams to produce high-performing video and UGC assets, translating data into clear narratives and growth experiments.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own end-to-end paid media strategy across Meta, Google, and potential new channels from planning through optimization and scale.
  • •Build and drive a continuous testing roadmap across tactics, audiences, creative, messaging, and landing pages.
  • •Manage the Search agency and hold them accountable to performance goals and roadmap execution.
  • •Monitor performance daily and optimize toward CAC and ROI while identifying new growth opportunities.
  • •Own weekly KPI reporting, diagnosing performance fluctuations, and partnering with creative/external teams to produce high-performing assets.

Pay and Benefits

Salary: USD 140,000 - 160,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kFsaHsaEquityPaid LeaveCommuter Benefits

Key Requirements

  • •4+ years scaling paid social and paid search at a D2C startup, ideally managing $1M+ monthly budgets.
  • •Track record driving efficient growth using CAC, ROI, and LTV while scaling spend.
  • •Strong project management skills to handle multiple initiatives simultaneously.
  • •Comfort with tactical execution and strategic thinking—own the plan and run it.
  • •Experience managing external creative agencies and providing actionable feedback to improve ad performance.
Experience:4+ yearsD2CEdTechHealthcareMission-driven B2C
Skills:Data-driven decision-makingProject managementCommunicationAttention to detailAnalytical thinking
Tech Stack:MetaGoogleYouTubeUGC

Company Brief

Stepful
Stepful provides a digital platform offering tools for habit formation, goal setting, and small daily actions to help users improve productivity, wellbeing, and long-term personal development through structured routines and tracking features.
Industry: Wellness & Preventive Health
Website