Marketing Manager

Appdirect
Montreal
Workplace: HybridFull timeCAD 81.54 - 107.02 annuallyFunction: Marketing & GrowthExperience: 5-7 yearsSkills: ["Stakeholder management","Prioritization","Data-driven decision-making","Communication","Business acumen"]

Own integrated marketing for the Firstbase business unit, translating BU strategy into annual and quarterly plans. Drive campaign strategy across digital, events, content, and enablement; define KPIs and measure performance against pipeline and revenue goals. Partner with Product Marketing on launches, manage multiple initiatives, and oversee agency/contractors when needed. Use performance data and Voice of Customer insights to continuously refine programs and identify cross-sell opportunities across the portfolio.

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Appdirect
Appdirect
4 days ago

Marketing Manager

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Last checked: 8 hours agoStatus: Live

Job Summary

Own integrated marketing for the Firstbase business unit, translating BU strategy into annual and quarterly plans. Drive campaign strategy across digital, events, content, and enablement; define KPIs and measure performance against pipeline and revenue goals. Partner with Product Marketing on launches, manage multiple initiatives, and oversee agency/contractors when needed. Use performance data and Voice of Customer insights to continuously refine programs and identify cross-sell opportunities across the portfolio.
Location: Montreal
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute integrated annual and quarterly marketing plans for the assigned subsidiary business unit.
  • •Own campaign strategy across digital, events, content, and enablement.
  • •Establish campaign KPIs and measure performance against pipeline and revenue goals.
  • •Collaborate with Product Marketing on product launches and go-to-market initiatives.
  • •Oversee contractors/agency partners when applicable and present marketing results to BU stakeholders.

Pay and Benefits

Salary: CAD 81.54 - 107.02 annually

Key Requirements

  • •5–7 years of B2B marketing experience, preferably in SaaS, technology, telecom, or services.
  • •Experience owning marketing strategy for a product line, BU, or revenue segment.
  • •Strong understanding of direct and/or channel go-to-market models.
  • •Demonstrated ability to drive measurable pipeline impact and manage marketing KPIs, funnel metrics, and pipeline reporting.
  • •Experience designing and executing A/B tests and performance experiments.
Experience:5-7 yearsB2BSaaSTechnologyTelecomServices
Skills:Stakeholder managementPrioritizationData-driven decision-makingCommunicationBusiness acumen

Company Brief

Appdirect
Provides a cloud commerce platform enabling businesses and service providers to sell, distribute, and manage subscriptions, digital services, and third-party applications through marketplaces and billing/commerce tools.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn