Manager, Global Organic & AI Discovery

Crocs Inc.
Massachusetts
Workplace: HybridFull timeUSD 117,000 - 127,000 annuallyFunction: Data Science & Machine LearningExperience: 6+ yearsEducation: bachelorsSkills: ["Data-driven decision making","Stakeholder communication","Leadership","Judgment","Collaboration"]

Own global organic search and AI/LLM discovery for the HEYDUDE brand across dotcom and major marketplaces. Define SEO-first strategy and technical foundations (schema, architecture, indexation, crawl health), expand internationally with hreflang/geo targeting, and ensure marketplace feed and metadata hygiene for both platform AI and external agents. Translate Botify insights into SFCC-ready Jira specs, partner with content/merch teams, and track performance against forecasts.

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FursaFursa
Crocs Inc.
Crocs Inc.
18 hours ago

Manager, Global Organic & AI Discovery

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Own global organic search and AI/LLM discovery for the HEYDUDE brand across dotcom and major marketplaces. Define SEO-first strategy and technical foundations (schema, architecture, indexation, crawl health), expand internationally with hreflang/geo targeting, and ensure marketplace feed and metadata hygiene for both platform AI and external agents. Translate Botify insights into SFCC-ready Jira specs, partner with content/merch teams, and track performance against forecasts.
Location: Massachusetts
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Manager level

Key Responsibilities

  • •Define and execute global organic search and AI/LLM optimization strategy across dotcom and marketplaces to meet revenue and traffic goals.
  • •Own how HEYDUDE is surfaced inside ChatGPT, Perplexity, Gemini, Google AI Overviews, and on-platform marketplace assistants, including entity/content/structured data strategy.
  • •Own the technical SEO foundation across regions and domains, including keyword research, competitive analysis, technical audits, on-page optimization, and crawl/index health.
  • •Manage international SEO execution for EMEA as it scales (hreflang, geo/language targeting, and market-specific technical setup).
  • •Extend discovery into marketplaces by ensuring product feed and metadata hygiene, translating Botify findings into SFCC dev specs, shipping via Jira, and tracking performance vs forecast.

Pay and Benefits

Salary: USD 117,000 - 127,000 annually
Perks:Health InsuranceDentalVisionLife InsuranceDisability InsurancePaid Leave401kEmployee Assistance

Key Requirements

  • •BS or BA in business, merchandising, marketing, or related field, or equivalent relevant experience.
  • •Minimum 6+ years of digital marketing experience with hands-on, shipped technical SEO, ideally in Salesforce Commerce Cloud (SFCC).
  • •Hands-on AI/LLM search experience with a point of view on agentic commerce, with the ability to distinguish signal from hype.
  • •International SEO experience (hreflang, multi-market, multi-language) and strong fluency in marketplace listings and product feeds.
  • •Proficiency with SEO tooling (Botify, Screaming Frog, SEMrush or similar) and at least one web analytics platform (GA4 or equivalent).
Experience:6+ yearsDigital marketingTechnical SEOAI/LLM searchAgentic commerceInternational SEOMarketplacesSalesforce Commerce CloudDTC retailE-commerce
Education:Bachelor's
Skills:Data-driven decision makingStakeholder communicationLeadershipJudgmentCollaboration
Tech Stack:Salesforce Commerce Cloud (SFCC)BotifyScreaming FrogSEMrushGA4JiraChatGPTPerplexityGeminiGoogle AI OverviewsAmazonWalmartTargetHreflangSchema markupStructured dataSFCCSFCC feedsProduct feedsMeta tags

Company Brief

Crocs Inc.
Designs, manufactures, and sells casual footwear and accessories known for its proprietary Croslite™ material. Crocs offers a range of comfortable, lightweight shoes and related products globally through wholesale, retail, and e-commerce channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Broomfield, United States
Founded: 2002
WebsiteLinkedIn