Senior Lead Field Marketing Manager

Lumen
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Communication","Presentation","Cross-functional collaboration","Stakeholder influence","Analytical thinking"]

Own integrated field marketing strategy for Enterprise Sales by building account and territory plans that accelerate pipeline creation, pipeline acceleration, and revenue outcomes. Lead ABM programs, customer/prospect events, and sales activations across the buyer journey. Partner with sales, product marketing, digital/campaign teams, and vendors to deliver aligned go-to-market initiatives, using market intelligence and performance analytics to optimize ROI, executive reporting, and engagement.

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FursaFursa
Lumen
Lumen
2 days ago

Senior Lead Field Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Own integrated field marketing strategy for Enterprise Sales by building account and territory plans that accelerate pipeline creation, pipeline acceleration, and revenue outcomes. Lead ABM programs, customer/prospect events, and sales activations across the buyer journey. Partner with sales, product marketing, digital/campaign teams, and vendors to deliver aligned go-to-market initiatives, using market intelligence and performance analytics to optimize ROI, executive reporting, and engagement.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Serve as the strategic marketing partner to Enterprise Sales by developing account and territory plans to drive pipeline growth, expansion, and revenue outcomes.
  • •Lead targeted ABM strategies and programs for priority accounts using data-driven insights to increase engagement and opportunity progression.
  • •Plan and execute customer, prospect, and executive engagement programs including executive briefings, industry events, roundtables, and hospitality experiences.
  • •Drive integrated demand generation and sales activation initiatives to create new opportunities and accelerate pipeline progression.
  • •Manage field marketing budgets, agency/vendor relationships, and marketing innovation initiatives, including AI-enabled tools and automation, to maximize business impact and efficiency.
Travel: Medium travel

Pay and Benefits

Perks:Health InsuranceDentalVision401kGym MembershipLearning Budget

Key Requirements

  • •Bachelor's degree or equivalent experience.
  • •8+ years of progressive experience in field marketing, demand generation, ABM, sales enablement, event marketing, or related disciplines.
  • •Proven success partnering with enterprise sales organizations to drive pipeline creation and revenue outcomes.
  • •Experience developing and executing ABM strategies and account engagement programs.
  • •Experience using CRM and marketing automation/sales engagement platforms (including Salesforce and Marketo or similar).
Experience:8+ yearsEnterprise salesField marketingDemand generationAccount-based marketing (ABM)Event marketingSales enablementTelecommunicationsNetworkingCloudCybersecurity
Education:Bachelor's
Skills:CommunicationPresentationCross-functional collaborationStakeholder influenceAnalytical thinking
Tech Stack:SalesforceMarketoCRMMarketing automationSales engagement platformsAI-enabled toolsAutomationAccount intent platforms

Company Brief

Lumen
Provides integrated communications, network, edge cloud, and security services to enterprise, government, and carrier customers, operating a global fiber network and delivering connectivity and managed IT solutions.
Industry: Telecommunications
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Monroe, United States
WebsiteLinkedIn