Head of Marketing, East Asia Pacific

Levi Strauss
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 15+ yearsEducation: bachelorsSkills: ["Leadership","Team management","Interpersonal skills","Cross-functional collaboration","Strategic planning"]

Own the East Asia Pacific annual marketing strategy and operating plan, translating global brand direction into locally resonant plans across Singapore, Malaysia, Thailand, Indonesia, the Philippines, Vietnam, Australia, New Zealand, Japan, and Korea. Lead integrated planning and omnichannel activation across brand, communications/PR, digital & social, and partnerships/influencers. Partner with eCommerce and Omni leadership to strengthen brand equity, improve engagement, and drive sustainable commercial growth while leading and developing a 25+ person regional team.

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Levi Strauss
Levi Strauss
2 months ago

Head of Marketing, East Asia Pacific

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Job Summary

Own the East Asia Pacific annual marketing strategy and operating plan, translating global brand direction into locally resonant plans across Singapore, Malaysia, Thailand, Indonesia, the Philippines, Vietnam, Australia, New Zealand, Japan, and Korea. Lead integrated planning and omnichannel activation across brand, communications/PR, digital & social, and partnerships/influencers. Partner with eCommerce and Omni leadership to strengthen brand equity, improve engagement, and drive sustainable commercial growth while leading and developing a 25+ person regional team.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own the EAP annual marketing strategy and operating plan, translating global brand direction into locally relevant priorities across markets.
  • •Lead integrated regional marketing planning and delivery across brand, communications/PR, digital & social, and partnerships/influencers.
  • •Partner with eCommerce and Omni leadership to enable full-funnel activation and align brand moments with trading priorities and execution.
  • •Lead and develop a regional organization of 25+ across key hubs, establishing operating cadence and capability building.
  • •Drive brand consistency and speed-to-market through localization of global assets and optimization of the regional agency ecosystem.

Key Requirements

  • •Bachelor’s degree in marketing, Communications, or Business Administration is required.
  • •15+ years of brand strategy and marketing management experience in a consumer marketing environment.
  • •Significant leadership experience across East Asia Pacific markets with strong understanding of local consumer and cultural dynamics.
  • •Proven experience leading multi-market teams (including managing managers) and building capability in a matrixed organization.
  • •Fluency in English is essential; additional Asian language capability is a plus.
Experience:15+ yearsConsumer marketingBrand strategyMulti-marketOmnichannelECommerce
Education:Bachelor's in marketing, Communications, or Business Administration
Skills:LeadershipTeam managementInterpersonal skillsCross-functional collaborationStrategic planning
Languages:English

Company Brief

Levi Strauss
Designs, markets, and sells denim and casual apparel under the Levi's, Dockers, and related brands. The company operates globally through wholesale, retail, and direct-to-consumer channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 5M to 10M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1853
WebsiteLinkedIn