Marketing Specialist - Events

Erepublic
United States
Workplace: RemoteFull timeUSD 70,000 - 80,000 annuallyFunction: Marketing & GrowthSkills: ["Communication","Organizational skills","Multitasking","Strategic thinking","Attention to detail"]

Own campaign strategy and execution for e.Republic’s 100+ events, driving multi-channel demand generation that produces viable sales pipeline. You’ll develop messaging and content, manage SEO and keyword performance (including GenAI considerations), maintain ICPs and market intelligence, and coordinate cross-functional launches and sales enablement. Track KPIs monthly, run reporting in Salesforce and HubSpot, and use analytics to continuously optimize MQL quality and conversion.

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FursaFursa
Erepublic
Erepublic
3 days ago

Marketing Specialist - Events

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Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Own campaign strategy and execution for e.Republic’s 100+ events, driving multi-channel demand generation that produces viable sales pipeline. You’ll develop messaging and content, manage SEO and keyword performance (including GenAI considerations), maintain ICPs and market intelligence, and coordinate cross-functional launches and sales enablement. Track KPIs monthly, run reporting in Salesforce and HubSpot, and use analytics to continuously optimize MQL quality and conversion.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Design, execute, and optimize targeted multi-channel demand generation campaigns that deliver sales-ready MQLs.
  • •Develop market knowledge through vendor landscape research, ICP/persona maintenance, and competitive intelligence.
  • •Create and refine event and sponsorship messaging and content across web, email, social, landing pages, and sales enablement materials.
  • •Coordinate marketing automation processes and support go-to-market planning, including campaign calendars, value propositions, and success metrics.
  • •Measure and report campaign performance monthly, build KPI reporting in Salesforce and HubSpot, and analyze results to improve pipeline and conversions.

Pay and Benefits

Salary: USD 70,000 - 80,000 annually

Key Requirements

  • •5+ years of marketing experience, preferably B2B services or media.
  • •2+ years of event marketing experience.
  • •Strong understanding of integrated campaigns, solution positioning, and go-to-market strategy.
  • •Proficiency with marketing automation and CRM platforms such as Salesforce and HubSpot.
  • •Excellent written and verbal communication plus strong organizational and multitasking skills.
Experience:B2BEvents
Skills:CommunicationOrganizational skillsMultitaskingStrategic thinkingAttention to detail
Tech Stack:SalesforceHubspotSEOGen AIAsanaMicrosoft TeamsAdobe Creative CloudPhotoshopInDesignPremiere

Company Brief

Erepublic
Publishes technology-focused media and research for government and education sectors, including Government Technology, Route Fifty, and the Center for Digital Government, providing news, analysis, events, and advisory services to public sector leaders.
Industry: News, Journalism & Broadcasting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Funding: Bootstrapped
Headquarters: Folsom, California, United States
WebsiteLinkedIn