3 days ago

Lifecycle Marketing, Senior Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Own the roadmap and execution for key patient lifecycle moments, translating business objectives into programs that improve retention, LTV, and CAC efficiency. Run hypothesis-driven A/B tests, maintain dashboards, and turn insights into action. Partner with Product, Data, Engineering, and Creative to design personalized, cross-channel interventions across email, SMS, push, and in-product experiences, shaping the growth engine from 0-to-1.

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own the roadmap, strategy, and execution for lifecycle moments (e.g., reactivation, early patient engagement) to improve retention, LTV, and CAC efficiency.
•Own data and reporting by designing and running hypothesis-driven A/B tests, maintaining dashboards, and turning insights into action.
•Partner cross-functionally with Product, Data, Engineering, and Creative to ensure lifecycle is supported and integrated into the patient experience.
•Design and scale campaigns across email, SMS, push, and product touch points, including segmentation, personalization frameworks, and journey architecture.
•Synthesize qualitative and quantitative patient signals into outcomes, producing clear readouts that shape the roadmap and align stakeholders.

Key Requirements

•5-7 years of experience in lifecycle marketing, growth marketing, S&O, consulting, or a related high-impact function, with experience owning lifecycle programs tied to measurable outcomes.
•Data-fluent and experimentation-rigorous, driving analysis from insight to action and making decisions rooted in data.
•0-to-1 builder who has launched programs from scratch and identifies the highest-leverage work through ambiguity.
•Impact-oriented, prioritizing based on business outcomes (not activity) with a track record of moving core metrics.
•Comfortable in fast-moving environments, juggling multiple priorities and collaborating cross-functionally in a low-ego way.

Experience:5-7 yearsDigital healthHealthcareGrowth marketingLifecycle marketingSaaS

Skills:Data-drivenExperimentationSelf-starterImpact-orientedCross-functional collaboration

Languages:English

Tech Stack:A/B testingDashboardsEmailSMSPushCustomer.ioBrazeIterable

Company Brief

Nourish

Nourish provides a benefits platform that helps employers deliver personalized total rewards, including wellbeing, financial, and family benefits via a digital marketplace and concierge support to improve employee health, retention, and engagement.

Industry: HR Tech

Website

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Nourish

3 days ago

Lifecycle Marketing, Senior Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own the roadmap, strategy, and execution for lifecycle moments (e.g., reactivation, early patient engagement) to improve retention, LTV, and CAC efficiency.
•Own data and reporting by designing and running hypothesis-driven A/B tests, maintaining dashboards, and turning insights into action.
•Partner cross-functionally with Product, Data, Engineering, and Creative to ensure lifecycle is supported and integrated into the patient experience.
•Design and scale campaigns across email, SMS, push, and product touch points, including segmentation, personalization frameworks, and journey architecture.
•Synthesize qualitative and quantitative patient signals into outcomes, producing clear readouts that shape the roadmap and align stakeholders.

Key Requirements

•5-7 years of experience in lifecycle marketing, growth marketing, S&O, consulting, or a related high-impact function, with experience owning lifecycle programs tied to measurable outcomes.
•Data-fluent and experimentation-rigorous, driving analysis from insight to action and making decisions rooted in data.
•0-to-1 builder who has launched programs from scratch and identifies the highest-leverage work through ambiguity.
•Impact-oriented, prioritizing based on business outcomes (not activity) with a track record of moving core metrics.
•Comfortable in fast-moving environments, juggling multiple priorities and collaborating cross-functionally in a low-ego way.

Experience:5-7 yearsDigital healthHealthcareGrowth marketingLifecycle marketingSaaS

Skills:Data-drivenExperimentationSelf-starterImpact-orientedCross-functional collaboration

Languages:English

Tech Stack:A/B testingDashboardsEmailSMSPushCustomer.ioBrazeIterable

Company Brief

Nourish

Industry: HR Tech

Website