Lifecycle Marketing, Senior Lead

Nourish
New York
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5-7 yearsSkills: ["Data-driven","Experimentation","Self-starter","Impact-oriented","Cross-functional collaboration"]

Own the roadmap and execution for key patient lifecycle moments, translating business objectives into programs that improve retention, LTV, and CAC efficiency. Run hypothesis-driven A/B tests, maintain dashboards, and turn insights into action. Partner with Product, Data, Engineering, and Creative to design personalized, cross-channel interventions across email, SMS, push, and in-product experiences, shaping the growth engine from 0-to-1.

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Nourish
Nourish
1 month ago

Lifecycle Marketing, Senior Lead

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Last checked: 13 hours agoStatus: Live

Job Summary

Own the roadmap and execution for key patient lifecycle moments, translating business objectives into programs that improve retention, LTV, and CAC efficiency. Run hypothesis-driven A/B tests, maintain dashboards, and turn insights into action. Partner with Product, Data, Engineering, and Creative to design personalized, cross-channel interventions across email, SMS, push, and in-product experiences, shaping the growth engine from 0-to-1.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the roadmap, strategy, and execution for lifecycle moments (e.g., reactivation, early patient engagement) to improve retention, LTV, and CAC efficiency.
  • •Own data and reporting by designing and running hypothesis-driven A/B tests, maintaining dashboards, and turning insights into action.
  • •Partner cross-functionally with Product, Data, Engineering, and Creative to ensure lifecycle is supported and integrated into the patient experience.
  • •Design and scale campaigns across email, SMS, push, and product touch points, including segmentation, personalization frameworks, and journey architecture.
  • •Synthesize qualitative and quantitative patient signals into outcomes, producing clear readouts that shape the roadmap and align stakeholders.

Key Requirements

  • •5-7 years of experience in lifecycle marketing, growth marketing, S&O, consulting, or a related high-impact function, with experience owning lifecycle programs tied to measurable outcomes.
  • •Data-fluent and experimentation-rigorous, driving analysis from insight to action and making decisions rooted in data.
  • •0-to-1 builder who has launched programs from scratch and identifies the highest-leverage work through ambiguity.
  • •Impact-oriented, prioritizing based on business outcomes (not activity) with a track record of moving core metrics.
  • •Comfortable in fast-moving environments, juggling multiple priorities and collaborating cross-functionally in a low-ego way.
Experience:5-7 yearsDigital healthHealthcareGrowth marketingLifecycle marketingSaaS
Skills:Data-drivenExperimentationSelf-starterImpact-orientedCross-functional collaboration
Languages:English
Tech Stack:A/B testingDashboardsEmailSMSPushCustomer.ioBrazeIterable

Company Brief

Nourish
Nourish provides a benefits platform that helps employers deliver personalized total rewards, including wellbeing, financial, and family benefits via a digital marketplace and concierge support to improve employee health, retention, and engagement.
Industry: HR Tech
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