D2C Program Manager

Sony Music
Shanghai
Workplace: OnsiteFull timeFunction: Program & Project Management (PMO)Experience: 5+ yearsSkills: ["Cross-functional collaboration","Program leadership","Process optimization"]

Lead the zero-to-one rollout of a WeChat Mini Program commerce platform for a Direct-to-Consumer business. Own end-to-end program delivery from platform implementation through pilot campaigns and continuous optimization. Coordinate cross-functional teams across marketing, digital, artist relations, merchandising, operations, finance, legal, and logistics to launch on schedule, while driving CRM activation and measurable improvements in conversion, retention, GMV, and engagement.

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FursaFursa
Sony Music
Sony Music
1 month ago

D2C Program Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Lead the zero-to-one rollout of a WeChat Mini Program commerce platform for a Direct-to-Consumer business. Own end-to-end program delivery from platform implementation through pilot campaigns and continuous optimization. Coordinate cross-functional teams across marketing, digital, artist relations, merchandising, operations, finance, legal, and logistics to launch on schedule, while driving CRM activation and measurable improvements in conversion, retention, GMV, and engagement.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Program & Project Management (PMO)
Seniority: Mid level

Key Responsibilities

  • •Lead the end-to-end rollout of the WeChat Mini Program D2C business from platform implementation through pilot campaigns and ongoing optimization.
  • •Coordinate cross-functional teams across Marketing, Digital, Artist Relations, Merchandise, Physical Products, Operations, Finance, and Legal to deliver launches on schedule.
  • •Drive e-commerce capabilities, CRM workflows, and customer journeys within the WeChat ecosystem to support acquisition, engagement, conversion, and retention.
  • •Build scalable operating processes for merchandising, inventory planning, fulfillment, customer service, logistics, and external vendor management.
  • •Manage manufacturing partners, 3PL providers, budgets, milestones, KPIs, and project risks, providing clear updates to senior management.

Key Requirements

  • •5–8+ years of hands-on experience in D2C e-commerce or digital commerce operations, including launching and operating WeChat Mini Program commerce platforms.
  • •Experience leading zero-to-one e-commerce or digital business launches, turning strategy into practical operating plans, processes, and results.
  • •Strong knowledge of CRM, customer lifecycle management, performance marketing, merchandising, fulfillment, logistics, inventory, and customer service operations.
  • •Ability to coordinate cross-functional stakeholders and external partners across technology, creative, commercial, legal, finance, manufacturing, and 3PL teams.
Experience:5+ yearsD2C e-commerceDigital commerce operations
Skills:Cross-functional collaborationProgram leadershipProcess optimization
Languages:Zh
Tech Stack:WeChat Mini Program

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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