Sony Music

1 week ago

D2C Program Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Lead the zero-to-one rollout of a WeChat Mini Program commerce platform for a Direct-to-Consumer business. Own end-to-end program delivery from platform implementation through pilot campaigns and continuous optimization. Coordinate cross-functional teams across marketing, digital, artist relations, merchandising, operations, finance, legal, and logistics to launch on schedule, while driving CRM activation and measurable improvements in conversion, retention, GMV, and engagement.

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Program & Project Management (PMO)

Seniority: Mid level

Key Responsibilities

•Lead the end-to-end rollout of the WeChat Mini Program D2C business from platform implementation through pilot campaigns and ongoing optimization.
•Coordinate cross-functional teams across Marketing, Digital, Artist Relations, Merchandise, Physical Products, Operations, Finance, and Legal to deliver launches on schedule.
•Drive e-commerce capabilities, CRM workflows, and customer journeys within the WeChat ecosystem to support acquisition, engagement, conversion, and retention.
•Build scalable operating processes for merchandising, inventory planning, fulfillment, customer service, logistics, and external vendor management.
•Manage manufacturing partners, 3PL providers, budgets, milestones, KPIs, and project risks, providing clear updates to senior management.

Key Requirements

•5–8+ years of hands-on experience in D2C e-commerce or digital commerce operations, including launching and operating WeChat Mini Program commerce platforms.
•Experience leading zero-to-one e-commerce or digital business launches, turning strategy into practical operating plans, processes, and results.
•Strong knowledge of CRM, customer lifecycle management, performance marketing, merchandising, fulfillment, logistics, inventory, and customer service operations.
•Ability to coordinate cross-functional stakeholders and external partners across technology, creative, commercial, legal, finance, manufacturing, and 3PL teams.

Experience:5+ yearsD2C e-commerceDigital commerce operations

Skills:Cross-functional collaborationProgram leadershipProcess optimization

Languages:Zh

Tech Stack:WeChat Mini Program

Company Brief

Sony Music

Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.

Industry: Music Industry

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: New York, United States

Founded: 1929

Glassdoor: 3.6

Website LinkedIn Glassdoor

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Sony Music

1 week ago

D2C Program Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Program & Project Management (PMO)

Seniority: Mid level

Key Responsibilities

•Lead the end-to-end rollout of the WeChat Mini Program D2C business from platform implementation through pilot campaigns and ongoing optimization.
•Coordinate cross-functional teams across Marketing, Digital, Artist Relations, Merchandise, Physical Products, Operations, Finance, and Legal to deliver launches on schedule.
•Drive e-commerce capabilities, CRM workflows, and customer journeys within the WeChat ecosystem to support acquisition, engagement, conversion, and retention.
•Build scalable operating processes for merchandising, inventory planning, fulfillment, customer service, logistics, and external vendor management.
•Manage manufacturing partners, 3PL providers, budgets, milestones, KPIs, and project risks, providing clear updates to senior management.

Key Requirements

•5–8+ years of hands-on experience in D2C e-commerce or digital commerce operations, including launching and operating WeChat Mini Program commerce platforms.
•Experience leading zero-to-one e-commerce or digital business launches, turning strategy into practical operating plans, processes, and results.
•Strong knowledge of CRM, customer lifecycle management, performance marketing, merchandising, fulfillment, logistics, inventory, and customer service operations.
•Ability to coordinate cross-functional stakeholders and external partners across technology, creative, commercial, legal, finance, manufacturing, and 3PL teams.

Experience:5+ yearsD2C e-commerceDigital commerce operations

Skills:Cross-functional collaborationProgram leadershipProcess optimization

Languages:Zh

Tech Stack:WeChat Mini Program

Company Brief

Sony Music

Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.

Industry: Music Industry

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: New York, United States

Founded: 1929

Glassdoor: 3.6

Website LinkedIn Glassdoor